Posts tagged with 3 D Secure

Why has Google Checkout dropped Maestro?

Google announced last week that it would not be accepting Maestro cards as a payment method through Google Checkout, though it didn't explain the reasons for its decision.

On the face of it, it seems strange to deter potential customers by not offering as many payment methods as possible, especially one as popular as Maestro (it claims 540m cardholders worldwide) so why has this decision been made?

10 comments

Verified by Visa: a conversion rate killer?

Verified by Visa, and other online verification schemes like MasterCard SecureCode, have been adopted by many online retailers in the UK, but do they cause customers to abandon sales?

Concern about the levels of online fraud has led to the introduction of these security measures, but have they seem to have been introduced without considering the effect on e-tailers, and some have found that conversion rates have been affected.

49 comments