Posts tagged with 4 G

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10 revealing mobile stats you may not have seen

You might have seen these mobile stats if you have delved as deeply as me into Ofcom's August 2014 Communications Market Report.

However, I have delved deep indeed to bring you stats on smartphone usage, public WiFi usage, retailers' mobile traffic, SMS volume and more.

These stats are UK only, but some of the trends can be extrapolated to other nations. Enjoy!

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10 trends that will impact your mobile commerce strategy

Finally, mobile devices are at a stage where technology meets and occasionally exceeds the expectations of the consumer.

Although not every retailer is offering a flawless and perfectly persuasive conversion bonanza when it comes to a mobile commerce experience, but most are now beginning to at least think ‘mobile first’ when it comes to ecommerce design.  

Obviously the arguments for responsive or adaptive design can hardly be considered a trend as it’s a conversation that's been raging for a long while.

So let's tale a look at some other recent trends that may impact an ecommerce team’s mobile strategy.

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10 interesting digital marketing statistics we've seen this week

It's that time of the week again when we round up some of the most interesting stats we've seen in the past seven days.

This week it includes the browsing habits of those aged 65+, how businesses use Twitter, Schuh's mobile traffic, iBeacons and YouTube.

And for more of the same, download the Econsultancy Internet Statistics Compendium.

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4G war to drive mobile customer experience trends

As a major battle begins for UK 4G customers, brands need to be prepared for a rapid increase in mobile customer experience expectations.

O2, the UK subsidiary of Spanish operator Telefonica, is due to launch its 4G service on August 29, finally providing a rival to EE’s market monopoly.

Meanwhile, Vodafone is expected to also launch its 4G service in August and Three is expected to follow suit shortly.

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Consumers may not care about 4G LTE, but it's good news for publishers and retailers

When it comes to technology, the answer to the question "How fast do you want to go?" is often "How fast can we go?" From processors to internet connections, so long as the price is right, faster is generally better as far as consumers are concerned.

So it's somewhat surprising that a survey of 3,000 consumers in the U.S. conducted by investment firm Piper Jaffray found tepid demand for next-generation 4G LTE network technology.

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Beyond 4G: The future of wireless

In a conference room overlooking Manhattan’s Greenwich Village last week, NYU showcased research being conducted by professors from its various branches—its school of medicine, Courant Institute of Mathematical Sciences, and Polytechnic Institute—at an event titled “Beyond 4G: The Future of Wireless.”

Nine academics presented their findings on the wireless environment of today and tomorrow.

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The Verizon iPhone: what it means for the US mobile market

Rumors are swirling that tomorrow Verizon will announce the availability of the iPhone to its customers. Currently, AT&T is the only mobile carrier in the US that offers the iPhone.

AT&T's iPhone exclusive has been a financial blessing for AT&T, but for some consumers, it has been less-than-desirable, as AT&T has battled high-profile data outages that have left iPhone customers disconnected.

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Four ways 4G will impact mobile marketing in 2011

Sprint 4G phoneThere's lots of buzz around consumer adoption of 4G wireless service, but what about how the shift to 4G will impact mobile content and advertising? Connectivity research firm Yankee Group has a list of predictions for the most significant developments around 4G in 2011. Some are relevant to marketers.

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Promoted Trends: a spammer's best friend?

Long gone are the days when one could criticize Twitter for being a revenue-less startup without a business model. Today, Twitter does have a business model, and several commercial offerings.

One of those commercial offerings: Promoted Trends, which gives brands the ability to insert themselves into Twitter's Trending Topics list.

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