Posts tagged with '6pm.com'
Perhaps no online retailer has acquired a reputation for customer
service quite like Zappos, which was acquired last
year by Amazon for more than $900m.
Reputations, of course, are difficult to acquire and maintain, but very
easy to lose. And for good reason: when something goes wrong, many
companies respond in ways that end up tarnishing their reputations. Last
week, a costly mistake put Zappos to the test.