Posts tagged with 6pm.Com

Zappos lives up to its reputation for customer service

Perhaps no online retailer has acquired a reputation for customer service quite like Zappos, which was acquired last year by Amazon for more than $900m.

Reputations, of course, are difficult to acquire and maintain, but very easy to lose. And for good reason: when something goes wrong, many companies respond in ways that end up tarnishing their reputations. Last week, a costly mistake put Zappos to the test.