What do startups strapped for cash — and time — do when they want to expand their brand into new places? In the case of Foursquare, they're letting their users do it for them.
The location-based messaging service, begun by Naveen Selvadurai and Dennis Crowley in New York City, has been getting a lot of positive press lately. (I've written previously about the company here.)
But keeping up with all of that attention is a different story. While many online companies can easily push their web presence globally, Foursquare is currently only available in 22 cities. The technology is capable of working anywhere, but making it useful takes work on the ground. And in Vancouver, users are willing to put in those hours themselves. Starting on September 9, Foursquare is launching in the Canadian city. With a little help from the city's residents. And marketing firm 6S. If it goes well, this could greatly expand the company's reach. And show how a little positive word of mouth can go global.