Posts tagged with 70/20/10 Rule

How healthy is your content strategy? A Q&A with Dr Mike Baxter

This week sees the publication of our new Implementing Content Strategy: Digital Best Practice report, which was written by Dr Mike Baxter. 

I spoke to Mike about the report, the types of content which should be used at each stage in the funnel, and how the 70/20/10 rule can be applied to content strategy...