Posts tagged with A/B Test

Using data science with A/B tests: Sample sizing

A/B testing is now an integral part of digital marketing.  

But the tests can produce the wrong results if they are not conducted correctly. Here is part one of a three-part series about how you can use data science techniques to avoid making big mistakes with your A/B tests.

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Hamburger menus for mobile navigation: do they work?

Hamburger menus are ubiquitous in mobile web design, but the jury is out on whether the little three-lined icon actually works.

A lot of people hate hamburger menus because they feel not everyone knows what it means and that menu options are hidden from view.

However much of the negative feeling seems to be based on a vague notion that the icon harms the user experience, without any actual evidence to back it up.

Last week Booking.com released the findings of its own study into the use of hamburger menus and it turned out to be good news for fans of the three-lined icon.

I’ve summarised the results below along with the results of several other studies into the uses of hamburger menus, so you can make up your own mind.

For more on this topic, read our posts on 14 inspiring mobile commerce websites and 11 ways to improve the navigation on your mobile site.

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A/B testing: software recommendations from four ecommerce experts

In the past few months I've rounded up a number of case studies which show the benefit of A/B testing for web optimisation.

However it's been pointed out to me that I've neglected to mention how site owners should go about setting up an A/B test in the first place.

So to find out, I spoke to three optimisation experts to find out which tools they use on their own sites or when setting up tests for their clients.

Read on to discover their recommendations, or for more information check out our blog post that shows how small copywriting changes can lead to big increases in conversions.

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How small copywriting changes can lead to big increases in conversions

It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience.

But as a writer I’m obviously keen to highlight the impact that good copywriting can have on conversions and revenue.

As such I’ve rounded up several case studies which show that even small tweaks to copywriting can have a big impact on conversions, particularly on calls-to-action.

For more information on this topic, read our blog post on 11 useful examples of copywriting for product recommendations or book yourself onto our online copywriting training course...

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