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I’ve been in the CRO industry for many years now, and each year I ask the same questions.
Is 2016 finally going to be the year of conversion rate optimisation?
What will be the latest new trends shaping the success of CRO? What new tools or services will appear? Will CRO start to approach the popularity of web analytics or SEO?
Times are changing. The C-Suite has to acknowledge that savvier investment needs to be made to ensure the online experience is a knockout.
There are some things in life that can’t be changed. You can’t change your blood relations but that doesn’t mean you’re stuck with them.
I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation.
Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.
Obviously that's not true. We'll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post.
Never mind content, it seems the customer is (quite rightly) king these days.
User experience (UX) has been one of the most widely discussed marketing topics this year as brands increasingly realise the importance of providing a high quality experience online across all touch points.
How do you know your website pages are performing as well as they could be if you're not testing them to make sure? You don’t, is the honest answer.
You could be missing out on a lot of potential sales, shares, clicks, or whatever it is you’re trying to get out of your visitors.
Multivariate testing or MVT is synonymous with the testing and conversion optimisation industry - not forgetting the other inherently flawed three-letter acronym, CRO.
MVT is often used by businesses as a catch all term, used to describe the fact that they have a testing tool and that they are running tests on their website.
If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales.
But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results.
What methods are companies using to improve conversion rates?
Exactly what is being optimized? And which methods are proving more difficult to implement than others?
In this revised and updated beginner's guide I’ll be answering the following questions: What is conversion? What is CRO? What techniques can be used to improve CRO?
According to 59% of company respondents, CRO is crucial to their overall digital marketing strategy. While 98% overall believe CRO’s impact on their digital marketing carries some kind of importance.
Website testing is one of the most important ways to improve conversion.
A recent Econsultancy roundtable on conversion rate optimisation highlighted that the prioritisation of tests is a real challenge for digital marketers. Too many tests generate little lift in website conversion.
Companies are collecting more data than ever about how their users interact with their websites, and thanks to sophisticated yet easy-to-use tools, techniques like A/B testing are accessible to even the smallest of businesses.
But when it comes to creating great user experiences, are companies being blinded by data?
The difference between success and failure is often in the details.
This is why the virtues of testing and optimizing are continually extolled on platforms which claim to promote best practice.