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Posts tagged with A/B Testing

Why are conversion rates so low? [infographic]

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this. 

This infographic uses stats from our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, and looks at the methods used by websites to increase conversion rates...


Conversion rate optimization: five key success factors

Today sees the release of Econsultancy's fourth annual Conversion Rate Optimization Report, which looks at the tools, strategies and processes employed for improving conversion rates.

The report, produced in association with RedEye, is based on a survey of 900 client-side and agency digital marketers, carried out in July and August 2012.

From the results, we have identified the five main areas organisations need to concentrate on if they want to improve website conversion and sales...


10 tips for B2B freemiums

Making money providing a free online service is still the sexiest option for many entrepreneurs and business owners, but generating revenue by charging users is increasingly sexy too.

As such, it's no surprise that in recent years many companies have sought the best of both worlds through the so-called 'freemium' model.


Q&A: Adobe's Rich Page on website testing and optimisation

Rich Page is a Conversion Solution Specialist at Adobe, working with clients to help improve their website testing and optimisation strategies.

He is also the author of a new book called ‘Website Optimization: An Hour a Day’ and co-author of the 2nd edition of 'Landing Page Optimization'. 

We caught up with Rich to ask him about the new book and recent trends and best practice for conversion rate optimisation...


Should your order form include a coupon code field?

If you've ever purchased something online, you've probably come across an almost ubiquitous feature on many order forms: the coupon code field.

Online sellers, of course, use coupon codes in an effort to boost sales, increase AOVs and reward loyal customers. But according to web consultant Rachel Baker, these innocuous fields may be doing more harm than good.


How to get value from MVT: tips from five companies

Multivariate Testing Buyer's GuideTo coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco. 

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Focus on conversion rate optimization drives MVT market

Multivariate Testing Buyer's GuideEconsultancy has today published its first Multivariate Testing (MVT) Buyer's Guide to reflect the growing interest in testing technology and conversion rate optimization. Below is an outline of the main trends in this market, which are covered in much more detail in the report.


Eight lessons from Gawker's redesign atrocity

Gawker's recent launch of a new design may prove to be one of the worst redesign launches in the history of the internet. It not only sparked an outcry from users, but let to a massive drop in traffic for one of the internet's most popular publishers.

In the face of what can only be described as an online publisher's worst nightmare, Nick Denton, the outspoken head of Gawker, has been unusually silent. Until now.

In an email he sent to staff, he admits that "the transition was definitely more bruising for readers and our own staff than it needed to be" and discusses what is being done to rectify the situation.


A/B testing: five informative case studies

A/B testing is an incredibly useful tool for designers, developers, managers and executives. Sadly, despite the benefits, it’s often underused.

The news for those who shun A/B testing is particularly bad: it can facilitate dramatic improvements in numerous KPIs, including conversions and sales, as evidenced in the following five case studies.


The importance of testing signup and payment forms

When it comes to conversions, the devil is in the details. And even the smallest details can have a significant impact on conversions.

Unfortunately, many web-based businesses don't sweat the details, and their conversions suffer as a result. But the experience of one web startup highlights just how meaningful paying attention can be.


A/B testing comes to the masses with WordPress plugin

Multivariate testing is one of the most powerful tools available to online publishers. But many of them don't use it for various reasons, from lack of knowledge about multivariate testing to lack of simple testing solutions.

At a weekend hackathon event, a couple of developers decided to change that by building a Headline Split Tester WordPress plugin that gives WordPress publishers the ability to set up A/B testing of their post headlines.


Why testing online should not be optional

This week I'm writing for the SME audience on Econsultancy, a sweet homage to the much debated yet scarcely implemented topic of website testing, something which should be an integral part of your strategy, the testing plan being the culmination of analysis of web data and voice-of-customer. 

If you are not yet testing and are spending money on marketing/advertising, then read this post and do something about it. Testing is not the preserve of major brands with big budgets, it’s the mental gap you need to cross not the financial one.