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Though the market has grown rapidly, average online retail conversion rates have fallen.
The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.
Today sees the release of Econsultancy's fourth annual Conversion Rate Optimization Report, which looks at the tools, strategies and processes employed for improving conversion rates.
The report, produced in association with RedEye, is based on a survey of 900 client-side and agency digital marketers, carried out in July and August 2012.
From the results, we have identified the five main areas organisations need to concentrate on if they want to improve website conversion and sales...
Making money providing a free online service is still the sexiest option for many entrepreneurs and business owners, but generating revenue by charging users is increasingly sexy too.
As such, it's no surprise that in recent years many companies have sought the best of both worlds through the so-called 'freemium' model.
Rich Page is a Conversion Solution Specialist at Adobe, working with clients to help improve their website testing and optimisation strategies.
He is also the author of a new book called ‘Website Optimization: An Hour a Day’ and co-author of the 2nd edition of 'Landing Page Optimization'.
We caught up with Rich to ask him about the new book and recent trends and best practice for conversion rate optimisation...
If you've ever purchased something online, you've probably come across an almost ubiquitous feature on many order forms: the coupon code field.
Online sellers, of course, use coupon codes in an effort to boost sales, increase AOVs and reward loyal customers. But according to web consultant Rachel Baker, these innocuous fields may be doing more harm than good.
To coincide with the recent release of Econsultancy’s Multivariate Testing Buyer’s Guide, we’ve been talking to some companies about best practice and useful advice for those thinking about investing in this area and looking for an MVT vendor. Below, we've included tips from client-side practitioners at Belron, the FT, Lovehoney, Telegraph and Tesco.
Econsultancy has today published its first Multivariate Testing (MVT) Buyer's Guide to reflect the growing interest in testing technology and conversion rate optimization. Below is an outline of the main trends in this market, which are covered in much more detail in the report.
Gawker's recent launch of a new design may prove to be one of the worst redesign launches in the history of the internet. It not only sparked an outcry from users, but let to a massive drop in traffic for one of the internet's most popular publishers.
In the face of what can only be described as an online publisher's worst nightmare, Nick Denton, the outspoken head of Gawker, has been unusually silent. Until now.
In an email he sent to staff, he admits that "the transition was definitely more bruising for readers and our own staff than it needed to be" and discusses what is being done to rectify the situation.
A/B testing is an incredibly useful tool for designers, developers, managers and executives. Sadly, despite the benefits, it’s often underused.
The news for those who shun A/B testing is particularly bad: it can facilitate dramatic improvements in numerous KPIs, including conversions and sales, as evidenced in the following five case studies.
When it comes to conversions, the devil is in the details. And even the smallest details can have a significant impact on conversions.
Unfortunately, many web-based businesses don't sweat the details, and their conversions suffer as a result. But the experience of one web startup highlights just how meaningful paying attention can be.
Multivariate testing is one of the most powerful tools available to online publishers. But many of them don't use it for various reasons, from lack of knowledge about multivariate testing to lack of simple testing solutions.
At a weekend hackathon event, a couple of developers decided to change that by building a Headline Split Tester WordPress plugin that gives WordPress publishers the ability to set up A/B testing of their post headlines.
This week I'm writing for the SME audience on Econsultancy, a sweet homage to the much debated yet scarcely implemented topic of website testing, something which should be an integral part of your strategy, the testing plan being the culmination of analysis of web data and voice-of-customer.
If you are not yet testing and are spending money on marketing/advertising, then read this post and do something about it. Testing is not the preserve of major brands with big budgets, it’s the mental gap you need to cross not the financial one.