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Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.
He's had an interesting career path, as the headline suggests.
We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.
Our ever-popular Day in the Life feature this week catches up with Matt Eames, CCO and co-founder of Feefo, the reviews specialist.
Let's find out what he does with his time..
This week, we're spending a day in the life of a UX professional within an innovative agency.
Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.
Let's hear what a UX head does with their time...
Sarah Watts-Read is Digital Marketing Manager at Currency UK.
So, what is it like working in digital in a regulated industry and within a relatively small team?
Let's find out...
Our latest Day in the Life comes from the world of online travel.
Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.
We caught up with her to find out what she does all day.
Our latest 'Day in the Life' features a topic we haven't covered yet - PR.
Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.
She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.
This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.
Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.
LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.
So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.
July 2016 at Econsultancy has been #datamonth, so it feels fitting to feature a chief data scientist in our 'day in the life' feature.
This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.
Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...
We've had lots of interesting 'day in the life' profiles so far. Most of them have looked at ad tech or content and social roles.
For this feature, we delve into the world of email and chat to William Astout, deliverability consultant at SmartFocus.