Posts tagged with A4u Awards

Debenhams wins award as affiliate marketing gets more integrated

The a4uAwards were held in London last night and it was great to see some excellent case studies in multichannel marketing among the winners. As usual, Econsultancy was represented on the judging panel. Among those picking up gongs at the annual UK performance marketing industry 'Oscars' was Debenhams for its in-store voucher redemption campaign. 


Shortlist for a4uAwards announced


We are pleased to announce the shortlist for the a4uAwards for affiliate and performance marketing taking place in May. A total of 25 awards will be announced at the London ceremony which will be hosted by comedian Rufus Hound.

Having myself helped to judge more than 100 of the award entries, I can testify to a higher standard than ever.


Skimlinks brings affiliate model to old school media

There was a slightly inconvenient clash last night between the a4uAwards for affiliate marketing and the AOP Awards for online publishers where I'm proud to report that Econsultancy won the Specialist Digital Publisher category.

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a4u announces shortlist for affiliate awards

As one of the judges at this year's a4uAwards, I've been impressed by the standard of entries from merchants, publishers, networks and agencies. The shortlist for the awards ceremony (to be held in London on June 2) has just been announced.