Posts tagged with A4uexpo

Calling all UK affiliates: the 2011 Affiliate Census is now live

In partnership with A4u, Econsultancy has this week launched the 2011 Affiliate Census, which is aimed at shining a spotlight on the affiliate publishers who drive billions of pounds in revenue for advertisers every year. 

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Q&A: Matt Bailey on affiliate marketing trends

Matt Bailey is chair of the IAB's affiliate marketing council and head of affiliates at i-level which was named best digital media agency at the a4uAwards earlier this year. He talked to us about the latest trends in affiliate marketing and why some well known networks might struggle.