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Posts tagged with Abandoned Basket

From checkout to conversion: How to prevent basket abandonment

For any online retailer, transporting a consumer seamlessly from the shopping to buying stage brings its challenges. 

Checkout, the pivotal moment to secure the sale, is still an area where many retailers struggle to provide a customer-centric experience.

1 comment

Abandoned basket emails: creative vs. best practice?

Cath KidstonWhen it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.

Of course we know that through price, stock or postage checking, all abandonments aren’t truly lost customers, but that doesn't excuse the whopping 73% of purchases that are left idle.

A significant chunk of idle baskets therefore are shoppers who are in the purchase phase and should be followed up with a targeted email.