Posts tagged with Abandoned Basket Emails

Abandoned shopping baskets

Abandoned basket emails: the good, the bad and the ugly

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix.

It might be that users are price checking, or that they intend to complete their purchase later or on a different device, so in truth, these may not all be genuine abandonments.

Either way, with the help of analytics integrations or third-party suppliers, marketing managers are proactively trying to recover that 'low hanging fruit' through abandoned basket emails, and with different creative treatments, messaging and abandonment times, there is quite a spectrum of tactics being employed to do so.

Unfortunately, as with a lot of campaigns it seems that 'getting it live' is where attention ends, leading to little or no ongoing optimisation. 

So I thought I'd take a look at some of the good, the bad and the ugly of what I've seen recently whilst shopping online. 

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10 essentials of e-commerce optimization & attribution, Part two

Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can, and do, take to optimize online sales.

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Retailers should be emailing checkout dropouts

Though the majority of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets, yet 46% of consumers say they would be likely to complete a purchase if they received a reminder. 

An e-Dialog survey revealed the latter statistic, while our Email Marketing Census earlier this year found that 67% of companies were not employing this tactic to attempt to revive abandoned sales.

The email survey also revealed some useful stats about email's effectiveness as a direct marketing channel, and the potential for driving offline sales. Some highlights after the jump...

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