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Posts tagged with Abandoned Cart

Basket abandonment emails: why you should be sending them

Do basket abandonment emails work? Is there any 'best practice' guidance that ecommerce sites should follow?

What is the likelihood that an abandoner will come back to purchase after receiving the email?

Let's try to answer these questions right now in this revised and updated version of a previously published, and now outdated, post.

8 comments

55% of shoppers abandon carts due to shipping costs: infographic

A large proportion of abandoned shopping carts are unavoidable as consumers never really intended to make a purchase in the first place.

Data from comScore shows that 57% of consumers have abandoned a purchase as they were only window shopping while 56% said they abandoned a transaction as they were just saving items for later.

However the next three most popular reasons for abandoning a shopping cart were all to do with shipping costs.

A separate survey that we conducted last year found that 74% of respondents had abandoned a basket due to high delivery charges, while a survey by Trimble found that more than half of respondents (58%) would choose free or discounted shipping as the main way to improve e-commerce.

6 comments