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Posts tagged with Abm Amro


Social media engagement is a tactic, not a strategy

While most brands are focused on increasing social media engagement, the smart ones are looking beyond Likes, towards building genuine, long-term relationships with their customers.

I was joined in a webinar last week by Eugenie Gijsberts from Dutch bank, ABN AMRO.  

it's one of Holland’s largest financial institutions and Eugenie, sounding remarkably genial for someone at the sharp end of corporate communications, is responsible for managing the company's social customer services.