Posts tagged with Above The Fold

Web users spend 80% of time above the fold: Nielsen

While web users do scroll below the fold on websites, the portion of space 'above the fold' still remains the most valuable, with 80% of users' time on sites spent in this area. 

This is the verdict of Jakob Nielsen's latest blog post, which recommends that any truly important elements are left above the fold on the page. 


What should be above the fold on an e-commerce site?

As a number of usability studies have shown recently, the fold on a webpage doesn't have to be a barrier to users, and people are willing to scroll down to see more.

However, the area above the fold is the first thing visitors to your website will see, so what should be above the fold? Here are a few suggestions, with e-commerce sites in mind...