Posts tagged with Absolut

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50+ joyous digital stats from 2015's Festival of Marketing

I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.

OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.

Grab a spoon...

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Are you there brands? It’s me, Andre

Nearly a month ago, I found myself having coffee at a café with friends. We sat sipping our respective lattes and cortados making small talk. Mid-conversation, we were approached by what appeared to be a student carrying leaflets for a new juice bar.

The leaflets weren’t too enticing, but they did lead our conversation into the realm of advertising. We began asking ourselves a question: when it comes to ads and brands (especially newer ones), what are the key points that push us to embrace them? Not only embrace, but adopt brands as legacy?

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