Posts tagged with Academy Awards

What if the iPad doesn't sell?

If Apple was in the business of making movies, the iPad would arguably be its biggest bet yet. So it's fitting that Apple used Hollywood's biggest night to let consumers know that the iPad will be 'in theatres' on April 3.

Last night, the company, which now has a market cap just shy of $200bn, aired its first television ad for the iPad on the 82nd Annual Academy Awards. The 30-second spot provides a visual (and musical) depiction of the iPad and its capabilities, and concludes with the words "April 3" and "iPad".

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Glam Monetizes Oscar Widget

glam twitter widgetTake one publisher, one widget, Twitter, a sponsor, and a dash of censorship, blend well, and...you've got yourself an ad model!

At least. Glam did during last night's Oscar telecast. The company plunked a widget on its home page during the Academy Awards broadcast last night so its users could share their thoughts on the telecast. Aveeno's logo graced the bottom of the app.

But unlike the live Twitter feed gracing our fair homepage, Glam editors made plenty of calls: who was allowed to tweet, as well as redlining inappropriate comments, to make the environment more advertiser-amenable.

According to a report in Venturebeat, Glam intends to continue the experiment, but isn't married to Twitter. Facebook and Friendfeed could supply the user-generated content in future endeavors in a product it has dubbed "gWire".

Glam experimented with the feature during New York's Fashion Week last week to enthusiastic participation. The company says it's creating a pool of freelance contributors it can trust to feed teh stream with less supervision and accordingly, lower editorial overhead.

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