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Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web.
The websites that are succeeding online are the ones that concentrate on the delivery of quality user experience, functionality and added value elements such as personalisation to really engage with visitors.
I was pleased my grumpy old man blog post on usability myths really sparked some interest, with most people agreeing, although a few seemed eager to point out that I’d just ‘critiqued’ them rather than ‘demolished’ them.
I guess I’ll be similarly accused of not letting the facts get in the way of a good story this time. Still, I’ll take the risk and attempt to knock some accessibility myths on the head.
There’s a good business case for making your website more accessible to the UK’s disabled community.
If your website is at the design stage then ask your designer what they’re doing to ensure that people with sight difficulties and cognitive impairments can still use your pages. It’s undeniably easier to build accessibility in from the start.
Don’t despair if your website is already up and running, though, you can still retrofit.
You would think with the money spent on e-commerce platforms today, that best coding practices, accessibility and SEO readiness would be at the forefront of developer's minds.
A new study suggests that some of the UK's online retailers are not taking the issue of accessibility seriously enough, with progress seeming to stall, according to a new study.
Last year, Webcredible's Accessibility Report gave the websites of 20 UK high street retailers an average score of 62%, but this year the score has slipped to 60%.
So which retailers need to pay more attention to accessibility?
The Guardian has introduced some welcome updates to its comments system, with comments now handled server-side instead of client side.
Launched earlier this year, internetsubtitling.com is a startup that, as the name suggests, provides captions and subtitles for online video.
The captions and subtitles, as shown in this example,
provide a potentially useful way to make online video more accessible.
I've been talking to founder Rob Colling about the company and