Posts tagged with Accounts

How to attract registrations without creating a barrier to checkout

Registration has benefits for both customers and retailers, but it can be perceived as a barrier by customers. 

It needn't be a barrier though, and well designed checkouts can reduce customer abandonment while still encouraging people to register. 

The key is to present web forms and order the process in such a way that it doesn't mean more effort for consumers. You can still have plenty of customers creating accounts. 

Here are some examples...

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