It's official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars - $1.1bn to be exact.
The internet's latest nine-figure acquisition is probably one most industry observers wouldn't have predicted.
After all, despite that an ex-Googler, Marissa Mayer, is at Yahoo's helm, there were few prior indicators that she was looking to make a billion dollar purchase.
And if there had been, Tumblr, while incredibly popular, doesn't seem like the company that would have made it to the top of the list as Yahoo's track record with acquisitions of user generated content startups is not all that impressive.
From Geocities to Flickr, Yahoo has proven to be a master of reverse alchemy in the space, repeatedly finding ways to turn gold to lead.
Some investors and analysts are increasingly bullish on Facebook's prospects for solving the social networking monetization riddle, something reflected in the recent increase in the company's share price.
Assuming that they're right, one thing remains to be seen: what Facebook's cash cow will be. One thing is not in question, however: there is no shortage of monetization ideas the company could conceivably pursue.
There's arguably never been a better time to be a developer.
Looking for a full-time job? If you have the chops, they are plentiful, and if you're in a hot market, salaries are high. Not interested in the nine-to-five routine? Freelance opportunities abound and investors are still pouring big bucks into startups, with many focusing on backing entrepreneurial engineers who can turn their ideas into code.
But if all success on the web and mobile internet required was a few hundred thousand lines of awesome Ruby code, a few NoSQL databases here and there and a clever Amazon AWS-based architecture, there would be a lot more Facebooks out there.
What's missing for many companies? One word: design.
It may not be the $1bn deal it was when it was announced in April, but Facebook's acquisition of popular mobile photo sharing service Instagram is a done deal.
Last week, the UK's Office Of Fair Trading gave the nod to the purchase and yesterday, the last regulator standing, the United States Federal Trade Commission (FTC), cleared the deal too.
Investors are pouring big bucks into startups, and when it comes to their mobile investments, photos and videos are where it's at. And for an obvious reason: following Facebook's still-pending purchase of Instagram for $1bn, investors are hoping they can fund the next big acquisition target.
But predicting who will be acquired, and by whom, can be a tricky exercise. Case in point: today, Autodesk announced that it is acquiring mobile video startup Socialcam for $60m.
Just two weeks ago, sources close to Yahoo's search for a new CEO indicated that the ailing internet giant's board of directors was set to put the company's future in the hands of either interim CEO Ross Levinsohn or current Hulu CEO Jason Kilar.
Both prospective CEOs have strong media pedigrees, which suggesed that Yahoo's board was prepared to guide the company down a familiar and not-always-successful ad and content-driven path.
Many businesses may have little idea what their social media marketing and ad campaigns are producing in the way of ROI, but by and large companies continue to up their investments in social.
That has created a booming business for firms that popped up to help companies manage and track their social campaigns. A booming business that caught the attention of some of the biggest names in tech.
When Face.com announced it was being acquired by Facebook last month for a reported $80 to $100m, you can be sure that it was happy day for Face.com's founders, employees and investors.
But it wasn't necessarily a day worth celebrating for developers relying on Face.com's facial recognition API. The reason: Face.com had just been acquired by one of tech's biggest names and as we've seen time and time again, that often means big changes ahead.
Social networking's impact on the consumer internet is well-established and one need look no further than Facebook's current valuation to see that, despite healthy skepticism, social networking will continue to play a large role on the web.
But what about enterprise social networking?
After nearly a month of rumors, it's official: Facebook.com is buying facial recognition company Face.com.
While terms of the deal weren't announced, previous reports indicated that the price for the Israeli company would be somewhere in the range of $80m to $100m.