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Posts tagged with Action For Children

How Action for Children unlocked the power of data analytics

Action for Children’s Darren Robertson kicked off the final day of this year’s Festival of Marketing at the Truman Brewery this morning with a talk on unlocking the power of data analytics.

Action for Children is one of the UK’s largest children’s charities, working with more than 250,000 people and delivering 650 services across the country, therefore it has a diverse and complex dataset.

Giving a quick overview of the challenges involve in his role as a data scientist, Robertson said that he used to suffer from something of a data headache as a result of numerous organisational restructures over the years coupled with low investment. Furthermore, much of the data is unstructured, low quality and siloed.

All this means that until recently Action for Children had no real knowledge of all the data that it owned.

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