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Posts tagged with Actions

Making multichannel marketing meaningful

A friend of mine who is a marketer once remarked that multichannel marketing is a lot like sex: just about everybody wants to do it, but until you really know what you're doing, it can be a bit of a disappointment once it happens.

One of the most disappointing things about multichannel marketing campaigns is that, in retrospect, they turn out to be meaningless exercises. A lot of excitement gives way to confusion and the reality that what you expected isn't what you got. And that's assuming you expected something in the first place.