Posts tagged with Activia

20 most shared ads of 2014

It’s past the mid-November point now, so guess what that means?

Yes, it’s year-end list time! So prepare yourself for a constant rush of similar articles flooding in for your perusal, enjoyment and no small amount of fury, depending on how much you like to argue with expert opinion and cold hard facts.

I’ve already compiled my ‘Top 107 cotton-bud techniques’ and ’28 cute puppies that are emotionally detached from their overbearing owners’ lists, which I’ll publish here in the forthcoming weeks.

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10 most shared ads of 2014, so far

Now seems an appropriate time to see which ads have generated the most amount of shares so far in 2014, what with it being past the half-way mark now. 

In not all that unsurprising news, four of the ads are related to the World Cup, although it will be interesting to see whether any of these make it to the end of year list due to their short shelf life. After all, only one video remains in the top 10 after the Super Bowl in February.

It’s also notable to point out that of the World Cup videos, only one of them is from an actual sponsor. In fact 71% of online shares for World Cup ads have come from non-sponsors.

Here’s the top 10, which is as varied as it is impossible to predict. Thank you to Unruly for the numbers.

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71% of online shares for World Cup ads have come from non-sponsors: infographic

There’s a lesson to be learnt here for brands both major and not so major...

Don’t give up if you haven’t grabbed an official slice of the World Cup bolo de cenoura. Apparently it doesn’t matter.

There’s plenty of opportunity to nutmeg the larger players and win plenty of reach and audience share with just a little extra creativity and cunning.

According to Unruly, despite official sponsors creating almost twice as many ads, commercials by brands not affiliated with the FIFA tournament have so far attracted 8.9m shares across social media sites.

Videos from official sponsors, who paid between £8m to £120m to have their names associated with the World Cup, have managed 3.6m shares.

Here are some more stats from the study showing the further dominance of the non-sponsors.

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