Posts tagged with Ad Agencies

fraud

Three things that show the scale of the ad fraud challenge

Ad fraud is a topic that cannot be ignored.

At Econsultancy conferences, any discussion of programmatic media comes with the obligatory debate about building transparency into an ecosystem where the advertiser so often lacks control.

I thought I'd write a short post simply stating the scale of the problem with three facts.

2 comments

A brief history of ad blocking shows it’s not a new problem

The history of ad blocking is a virtual time machine of America’s inventors and their entrepreneurial spirit.

It’s lineage may date back as far as 1928, inspired by two American cousins named Edward M. Knabish and Edwin J. Shoemaker, who partnered in a small furniture business located in Monroe, Michigan.

0 comments

Publishers, ad networks blame agencies for their mobile, video monetization woes

It's well-established that despite digital's rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.

While there's reason to believe that spend will catch up, the shift of budgets to digital isn't coming fast enough for many publishers and ad networks -- something that is becoming particularly noticeable when it comes to mobile and video.

4 comments

Salesforce buddies up with Buddy Media for $745m

Over the past several years, many of the world's largest brands have increasingly looked to establish better relationships with consumers by investing heavily in social media.

Now, some of the biggest names in software are investing heavily in startups built to help brands manage their social media initiatives.

0 comments

Agency - the new four letter word

madison avenueCreative Mad Men - and women - have resisted the tsunami of data-driven interactive products in the marketplace. The creation of an idea has become a lot more complicated. It's time for everyone to wake up.

3 comments

Are Apple's iAds really worth seven or eight figures?

For those who admire Apple, it's always interesting to watch the loyalty Apple commands from its most loyal customers and how that loyalty manifests itself. It has been said that Apple CEO Steve Jobs accomplishes his magic through the use of a 'Reality Distortion Field.'

The Steve Jobs Reality Distortion Field isn't, however, simply limited to consumers (or the media). Apparently it is making its way to Madison Avenue.

0 comments

Magazines are going into ad production — whether agencies like it or not

Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to ad creation. Last week Conde Nast announced it would start creating ads for brands — on its properties and elsewhere. The move is sure to step on the toes of agencies who pride themselves on doing just that. Now it looks like other publishers might follow suit.  

1 comment

Agency IOUs: Big brands wimp out on payments

wimpyI will gladly pay you Tuesday for an advertisement today.  Well, make that four months from Tuesday. That's no problem, is it?

As the Feds bail out the banks, the advertisers have apparently decided their agencies are banks. At least, that's how they're treating them when it comes to payment terms. Both the Wall Street Journal and Ad Age are taking a long, hard look at the story today.

It seems many agencies are willing to go along with advertising on the installment plan, forced on agencies by enormo brands such as GM and Anheuser-Busch.  Reportedly, GM, whose brand portfolio includes Cadillac, Buick and Pontiac, has offered to pay ad production firms half a TV spot's production costs 60 days after the first day of shooting, and the remaining half when the ad is finished.

0 comments