Posts tagged with Ad Blockers

g logo

Google to start warning sites about bad ad experiences

Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. 

This March, based on research derived from surveys of 25,000 consumers, which sought to identify the least preferred ad types, the Coalition published an initial draft of Better Ads Standards for desktop and mobile. 

2 comments

What publishers and advertisers need to know about Princeton and Stanford's new super ad blocker

Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the now widely-used ad blockers.

Here's what publishers and advertisers need to know about it.

2 comments

Three creative ways publishers and advertisers are combating ad blockers

Ad blocking has been on the rise for years, but publishers aren't accepting the inconvenient truth behind the trend. Instead they're trying to combat the ad blockers.

Some are asking users with ad blockers to disable them, and others are experimenting with alternative techniques, such as subscription business models.

1 comment
illegal drugs

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."

0 comments

Ad blocking continues to grow, but many publishers & advertisers still don't get it

While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.

And there's no sign that the consumer desire to keep ads at bay is waning.

1 comment

Content is king, but for brands, there's too much of it

The world is awash in content. 

As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.

YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.

4 comments
the economist logo

What does content strategy mean at The Economist?

The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.

I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions.

0 comments

Opera introduces native ad blocking: what advertisers & publishers need to know

While the debate around ad blocking continues, Opera has decided to build a native ad blocker that ships with its browser.

The company announced that it's "the first major browser vendor to integrate an ad-blocking feature" and the reason won't come as a surprise.

It looked at the stats, which show that a growing number of consumers want ad blockers to protect them from bloated web pages, poor browsing experiences and unwanted tracking.

1 comment

Here’s why the UK culture secretary is clueless on ad blocking

The ad blocking debate continues to rage on, showing no signs of slowing. A tsunami of mixed opinions and bad misunderstandings. 

The latest high-profile figure to publicly grab the wrong end of the stick entirely is culture secretary John Whittingdale, who last week referred to ad blocking as “a modern day protection racket” in which publishers have to pay to appear on a whitelist.

4 comments

Did South Park solve the ad blocking problem?

The digital advertising industry is facing its biggest challenge to date - ad blocking.

Agencies, brands, and marketers alike have to re-evaluate our approach if we want our industry to survive.

3 comments

Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

1 comment

Why the digital-only Independent is doomed without drastic change

The Independent recently announced that it will be closing its print newspaper titles and putting all efforts into digital

It spun the move as a positive, proudly declaring that it is the first newspaper to go digital-only, but anyone who has followed Mark Ritson’s posts about this publication will know the move was likely an unavoidable decision.

I applaud The Independent’s bravery in publicly admitting defeat in the print market, but if it thinks it’s going to succeed with its site in its current state it’s dreaming. Drastic changes are needed.

9 comments