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Posts tagged with Ad Campaign

12 of my favourite ad campaigns from the last 12 months

A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.

Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of The Masters of Marketing awards, so I thought this was a good enough excuse to buck with tradition.

0 comments

Three ways to duplicate LinkedIn ad campaigns

LinkedIn ad targeting is great. But when you have to duplicate a campaign, you may run into trouble.

Here's how you can avoid it.

2 comments

O2 launches weirdly anonymous ‘Mum-E’ blog

Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign. 

I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?

3 comments