Posts tagged with 'ad exchanges'
OpenX, the London-based startup that offers the open-source ad server by the same name, is moving into the sales side of the advertising business with the launch of a new online ad market.
OpenX Market enables advertisers to bid for impressions on participating websites using an auction format.
The economy is still hurting and businesses are still cutting back.
But there are plenty of little (and not so little) things that businesses are still overpaying for online that can add up to real savings when addressed.
M&A activity and investments in the interactive ad industry
declined in 2008 according to a new report issued by Petsky Prunier.
Deals were down 29% and acquirers and investors spent five times less than they did in 2007.