Posts tagged with Ad Fraud

laptop in the dark

Is the ad fraud problem really getting better? New research suggests not

Ad fraud is a huge problem, but the past year has seen growing optimism that progress was being made in the fight against the industry's biggest threat.

The Association of National Advertisers (ANA) suggested that losses from ad fraud were going to drop from $7.2bn in 2016 to $6.5bn in 2017. What's more, efforts to reduce common forms of ad fraud have gained traction. Perhaps most notably, the IAB Ads.txt standard, which aims to make spoofing much more difficult, is rapidly being adopted.

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Traffic buying allegations against Newsweek Media Group highlight complexity of the digital ad problem

Ad fraud is a huge problem that has many different components.

While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers who set up “fake” websites to serve ads typically sold through programmatic platforms.

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10 signs that programmatic advertising is reaching maturity

If you read the press you'd be forgiven for thinking programmatic advertising is in decline.

But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.

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hannity

After Keurig faces social media backlash, brands need to get smart about advertising and politics

Advertising and politics don't mix and the despite the ample evidence to this effect, brands continue to demonstrate an inability to keep themselves out of trouble.

The latest example of this: Keurig, the manufacturer of a home brewing system.

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handshake

Direct ad buys are back in fashion as programmatic declines

Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?

According to data from MediaRadar, the answer looks to be “yes” as the number of brands engaging in programmatic ad buys dropped by 2% between January and July.

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Is Uber's lawsuit against an agency a harbinger of greater brand-agency discord?

Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.

Some of them aren't liking what they're finding.

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How much waste is in the digital ad market?

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to deliver results.

But is it really possible for advertisers to identify wasteful digital ad spend and reduce or eliminate it?

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Despite losses of $6.5bn, there is some good news in the fight against ad fraud

For years, ad fraud has been one of the biggest sources of concern among digital marketers, and for good reason.

While the costs of ad fraud in dollars are impossible to determine precisely, the estimates are huge and by most accounts number in the billions of dollars.

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Five ways marketers can use analytics to combat ad fraud

Data from ad campaigns has, in some ways, never been so important.

Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future.

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data vis

A day in the life of... a Chief Data Scientist in ad fraud protection

July 2016 at Econsultancy has been #datamonth, so it feels fitting to feature a chief data scientist in our 'day in the life' feature.

Mike Andrews is CTO and Chief Scientist at Forensiq, a company that helps combat ad fraud.

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illegal drugs

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."

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ted dhanik

What can prevent ad fraud? We ask an ad tech CEO.

Recently, I wrote an article about the scale of ad fraud.

In it, I mentioned a press release I had received from engage:BDR about their new VP of Inventory Quality.

I decided to catch up with their CEO, Ted Dhanik, to discuss the state of the industry.

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