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Posts tagged with Ad Impact

Compete and Ad Impact: What works if not click-throughs?

Display advertising is currently suffering from growing pains. Online marketers are digging themselves out of the click-through ghetto, but the best way to measure the effectiveness of display ads online is still unclear.

This week, web measurement firm Compete launched a new service called Ad Impact that tracks what users do after being exposed to online ads.

It gets to a point about the impact of display advertising: if click-through rates aren't working to measure their effectiveness, what will?

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