Posts tagged with Ad Revenue

How developed a native content revenue model

With Black Friday and Christmas on their way there is plenty to keep marketers’ minds distracted. But come the new year the problem of ad blocking is going to be more prevalent than ever. 

I caught up with Forbes’ European managing director, Charles Yardley, to find out how the publisher moved toward a native content revenue model and why it chose to go down that route. 


Magna: Ad spending will be flat in 2010

For those hoping for an advertising rebound in 2010, Interpublic's Magna has some disheartening news. The trend tracking company expects ad spend to sink this quarter and rebound thereafter. But that means growth will remain stagnant for 2010. And after two miserable years for the ad market, that is not good news.

But on the bright side, this is a positive revision of the company's previous numbers.