{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Ad Spend

stats

15 startling digital marketing statistics from this week

It's a bumper stats roundup this week.

If you're interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce... *pause for breath* then you're in luck.

As ever, this post is simply the entrée - head to our Internet Statistics Compendium for a proper meal.

0 comments
apac

10+ of the best APAC digital marketing stats from December 2015

This month's top APAC digital stats include ad spend, search trends, B2B customer experiences and Australian brand mentions to name a few.

If you've a larger appetite for stats, see the Econsultancy Internet Statistics Compendium.

0 comments
apac

Digital marketing in APAC: the September 2015 stats roundup

September's APAC digital marketing stats roundup includes figures on digital investment and enterprise roadmaps, ad spend, social customer care, smartphone penetration and video sharing.

For more on these topics and beyond, see our Internet Statistics Compendium.

0 comments

10 online marketing statistics we've seen this week

From searches for Disney's Frozen fancy dress costumes to cross channel marketing maturity, it can only be the stats roundup!

The full 10 for today's halloween edition and, of course, there are more online marketing charts and statistics over in the Econsultancy Internet Statistics Compendium.

Enjoy and be well.

0 comments
chart

10 online marketing stats we've seen this week

How many three to four year olds own a tablet?

Read on to find out, along with other stats on party political conference buzz, digital ad spend, B2B procurement habits and much more.

For more online marketing statistical insight, download the Econsultancy Internet Statistics Compendium.

0 comments

10 interesting digital marketing statistics we’ve seen this week

This week there's, of course, the royal baby's impact on web traffic, some Facebook ad commentary, following their Q2 results, and some global ad spend data from Nielsen.

Feast on these, and try not to speak with your mouth full.

5 comments
digital marketing budget

Digital marketing drives increase in Q2 ad budgets: report

Digital marketing proved to be the driving force behind a boost in Q2 ad budgets, according to a new IPA Bellwether Report.

Overall UK marketing budgets were increased in Q2 2013, with 22% of companies indicating an upward revision in the latest survey compared to 15% that had scaled back spending. The resulting net balance of +7.3% is the highest since Q3 2007.

One of the key factors in this increase was what the report rather broadly refers to as ‘the internet’. A net balance of +17.4% of companies indicated that internet-related marketing budgets had been increased, up form +8.9% in Q1.

1 comment

Paid search CPCs increased by 30% in 2012: report

Christmas proved to be expensive for UK retail paid search marketers, as average CPCs increased by a third (30%) peaking at around £0.35.

According to a new report from Kenshoo, the rise was partly fuelled by a 27% increase in ad budgets compared to 2011.

There were predictable spikes in search spend at the beginning of December as retailers tried to cash in on the consumer rush to buy gifts in time for Christmas.

0 comments

Mobile accounts for 20% of Facebook ad spend: infographic

Mobile now represents 20.3% of overall Facebook ad spend, with Google’s Android dominating the market in terms of smartphone spending.

The findings come from a new report by Kenshoo Social that analysed more than 2m Facebook ad clicks and conversions by global advertisers.

It found that the average cost per click on mobile ads (including both smartphones and tablets) is $1.38, 70% more than desktop ads at $0.81.

1 comment

Pricing Engine: making your ad spend more effective

One of the stumbling blocks of small to medium sized businesses, is their ability to manage their ad spend in the most efficient and effective way. They often don't have a large team or the budgets to do so and are looking to save time and money.

Pricing Engine is a new start up that recently launched into Beta as a tool to help marketers not only do digital advertising themselves, but to be more effective at it. It was created to help marketers know where they are, how they're doing compared to their peers, and what they should do to improve it.

I had a chance to talk to Jeremy Kagan, CEO of Pricing Engine, about his new product and how he envisions how it is going to change the way SMBs, consultants and B2B enterprise clients do business.

1 comment

Internet ad spending resumes double-digit growth: report

The internet may not be a spring chicken, but with most ad budgets still out of proportion with where it sits in the ad world, there's still plenty of room for growth in internet advertising spend.

Need proof of that? Look no further than Nielsen's latest quarterly Global AdView Pulse report, which looks at ad spending across multiple channels, including the internet, television and newspapers.

0 comments

Economy boosts television, hurts digital: report

Television has been called many things, and in the past several years, one of those things is 'dead'. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it's television advertising, not digital advertising, that will benefit most from economic recovery.

Of the major advertising firms polled as part of STRATA's 4th Quarter Agency Survey, the greatest percentage (44%) said that their clients were focused most on television, a 24% rise over the previous quarter. Digital trailed significantly, with 21.1% reporting the internet to be their clients' medium of choice.

4 comments