{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Ad Age

Mapping the social media landscape for 2011: infographic

We all know how popular (and often overhyped) social media has become over the past few years, but it's always good to remind ourselves of its true size with the latest statistics and figures.

Here, Dream Systems Media presents the must-know numbers from the biggest and best networks, based on AdAge data.

3 comments

Google AdWords' biggest spenders revealed

Google generates billions of dollars in revenue every quarter, and big brands are known to be some of the most prolific spenders.

But just how much are specific brands spending? That's not information that Google has publicly disclosed before, but AdAge claims to have obtained a document detailing just how much major brands spent in June.

16 comments

Behavioral targeters need to find a balance between helpful and creepy

Zappos knows what you did last summer. Or maybe what you did last time you were on the Zappos website. The shoe seller is just one of many companies that tracks customer activity online to serve more relevant advertising.

Such tools have has the ability to make product searches much easier online. But they also creep some people out. And behavioral targeters need to figure out the difference before regulators really start paying attention.

2 comments

The future of pre-roll: connecting computers directly to product?

Pre-roll ads may not generally spark excitement in the minds of advertisers, but if they can put product in the hands of customers, that tune could change. According to AdAge, video network Blip.tv has begun rolling out video pre-roll ads that download games directly to viewers' Xbox consoles. The effort may not be scalable, but it could be spark the sort of integrated digital video ads that really appeal to brands. 

1 comment

State Farm sponsors a Facebook page, will more sponsorships follow?

Social networks are so intriguing to marketers because they represent the internet equivalent of a popular hangout, thoroughfare or stadium.

If you're looking for eyeballs, social networks like Facebook and MySpace have no shortage of them. But eyeballs don't always equate to revenue, or ROI, and capitalizing on them has proven hard for marketers and social network owners to do.

2 comments

Big media puts the pressure on Google

Times are tough and that's especially true for big media companies, including publishers like newspapers.

Advertisers are cutting back and that means that all online publishers are competing for a piece of a smaller pie. While traffic figures aren't the be all and end all of ad sales, traffic does matter.

1 comment

Seth Godin reveals his blogging philosophy

It's a question that most bloggers grapple with at some point: how frequently should I blog?

If you don't post often enough, you risk losing your audience. If you post too much, you risk posting for posting's sake.

0 comments