Posts tagged with Ad Age Digital

At Ad Age Digital, companies are internalizing lessons from social media

Having a social media strategy is no longer enough in today's digital world. Companies need to prove that they are capable of making large corporate changes based on the new feedback they're getting from consumers, partners and clients. 

At AdAge Digital in New York on Tuesday, many companies were trying to prove that they have internalized the lessons of social media. As Claire Huang, Bank of America's Head of Marketing for Global Banking, put it:

"Our digital team works with PR, which works with marketing and advertising. We're all one team figuring out how to work for our clients."