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Posts tagged with Adaptive Search

Bing makes search more personal with Adaptive Search

For Microsoft, Google's overwhelming dominance of search has not deterred the Redmond software giant from trying to compete in the market.

In fact, if anything, it's only given Microsoft a greater incentive to try to recapture a market it probably believes it should have owned.

After years of failure, it's hard to argue that Microsoft has finally made some headway in the search wars with Bing. At the same time, of course, this doesn't mean that Bing will ever compete toe-to-toe with Google, or that Bing will ever become a profitable investment.