Posts tagged with Adaptive Web Design

How the UK's favourite restaurants are performing on mobile

This is a call to all restaurants, chain or non-chain: having a mobile optimised site is an absolute must for driving the ravenous hordes through your doors.

Whether it’s a separate mobile-site, a responsively designed site or an adaptive one, if you want to capture the attention of the empty stomach as it wanders the street getting progressively more hungry-angry (hangry) then you have to provide a decent mobile presence. 

Other restaurants may not necessarily be better than yours, but will they will beat you in the dinner rush if your website remains in its desktop form.

You don’t need a fully featured work of creative genius, just a simple, functional, easy-to-read, easy-to-navigate site that puts the most vital information to the fore.

Personally I believe the most necessary information or features that a restaurant’s mobile site should provide are as follows:

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Have responsive and adaptive design made the app vs mobile web debate irrelevant?

A few years ago, there was much debate around the best mobile solution for businesses: native apps or stand alone mobile sites

To summarise the argument, apps allowed more functionality (geo-location, barcode scanners etc), while mobile sites had the advantage of appealing to the casual mobile searcher, and across a range of devices. 

As iOS devices dominated the mobile web back then, an app was often the best solution, but this is no longer the case. 

Now, thanks to responsive and adaptive design, as well as HTML5, mobile sites can offer many of the same features as apps. 

So does this mean apps and stand-alone mobile sites are no longer needed? 

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What is adaptive web design (AWD) and when should you use it?

I wrote a post recently looking at the pros and cons of adaptive web design (AWD), and the comments highlighted the confusion and crossover that exists between AWD and responsive design.

So, with help from some of the expert contributors to our Mobile Web Design and Development Best Practice Guide, let's try and clear this confusion up. 

I've asked them for their definitions of AWD, where the confusion lies, and the best use cases for this approach. 

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Adaptive web design: pros and cons

Responsive design may be the more popular option for business right now, but that doesn't mean that alternative approaches like adaptive design shouldn't be considered. 

Today sees the release of our Mobile Web Design and Development Best Practice Guide, which looks in detail at mobile site design and development. 

This taster from the guide looks at the pros and cons of an adaptive web design... 

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