Posts tagged with Add To Cart

Ecommerce best practice: the 'basket add'. What is it and how should it work?

As a bit of an ecommerce geek, I'm interested in the tiny things on sites, and today it's the way sites indicate that customers have successfully added an item to their shopping baskets and usher them towards the checkout. 

While this may seem a bit niche, there is a value to providing some sort of feedback to the customer and also to indicate the position of the cart/basket link. (For now, I'm going to call it the 'basket add').

So, here are some examples of how ecommerce sites are doing this...

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Add to basket buttons: examples and best practices

When a customer decides to add an item to their basket, what should an e-commerce site do? Should it allow them to continue shopping, send them straight to the shopping basket page, or provide the choice? 

This may depend on the type of website, but there is a balance to be struck between encouraging the customer to complete the purchase as quickly as possible, and making it easy to add extra items. 

I've been looking at several websites to look at button design, the language used on calls to action, and the transition between a customer adding items and the checkout process. 

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