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Posts tagged with Adfonic

Tablet ad CTRs massively outperform smartphones, except in retail and dating

We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.

For example, we’ve seen a huge amount of evidence which shows that tablets drive more traffic and higher conversions that smartphones.

And just to drive the point home, a new report from Adfonic again underlines the fact that tablets outperform smartphones by almost any advertising measure.

Throughout 2012 Adfonic tracked a steady increase in the number of ad impressions viewed on tablets, rising from 9% in Q2 to 14% in Q4.