Posts tagged with Adidas.Tv

Nipped in the Bud.TV

bud.tvThe beer run ran its course, but it was an interesting - not to mention expensive - experiment.  Anheuser-Busch has finally pulled the plug on Bud.TV, the online beer video destination featuring original humor content.

The announcement follows on the heels of news that Adidas plans a very similiar venture.

Launched to great fanfare and media attention just after the 2007 Super Bowl, at a cost of some $15M, Bud.TV featured an unbranded mix of humor and reality original content targeting just who you'd think: a young male demographic.  Anheuser-Busch had hoped for upwards of 2M unique visitors per month, but a cumbersome registration process, intended to weed out underage traffic, proved a formidable stumbling block. All too often, legal age visitors were blocked by the process.

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