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Posts tagged with Admob

Most free iPhone apps don't make any money

Apple may be making millions in its app store, but advertising on the iPhone is only as good as the application that it's on. 

According to AdMob, over half of the free apps on the iPhone aren't really making any money at all.

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iPhone advertising is about to get social

Apple fans are eagerly anticipating the release of the new iPhone on July 5, and it looks like advertisers will have a reason to get excited as well. Mobile ad platform AdMob has announced three new types of ad units. Each come with social, search and rich media features, and will be available in July.

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Jaguar and Land Rover make big commitment to mobile

jaguar logoLuxury brands are gasping for air. Automotive doesn't seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, Jaguar and Land Rover have together committed $1.6 million to US mobile advertising.

That's a big, big buy. And it represents only 60 percent of the automakers' total mobile budget.land rover

Mobile ad network AdMob will be running the campaigns, once they stop jumping for joy at company HQ. Earlier this month, the company got a C round cash infusion of $12.5 million.

As an article in Ad Age points out, this level of commitment to the mobile platform borders on the unprecedented. Mobile is still very much in the sandbox of digital spending, accounting for only a small proportion of experimental marketing budgets -- and who's experimenting with money these day?

The report cites TNS Media Intelligence data indicating Land Rover spent $63 million on domestic measured media in the

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Mobile wifi usage on the rise

Thanks to growing adoption of the iPhone and other smart mobile devices, an increasing number of Americans are logging onto WiFi networks to access the internet on the go.

Growth is heaviest in the heavily metropolitan West and Northeast sections of the country, together with Texas. California led the way with 18 percent of usage, followed by New York with 14 percent and Texas with 8 percent.

The findings come from mobile ad network AdMob's Mobile Metrics Report.

Worldwide mobile ad requests increased 8 percent month over month in January to 6.8 billion, led by double digit growth in Western Europe and Asia, but ad requests remained flat to negative growth in most of North America.

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Q&A: AdMob's Thomas Schulz on mobile advertising

AdMob is a mobile advertising network that connects advertisers with publishers, allowing advertisers to target ads to mobile websites and, more recently, through iPhone apps.

We have been talking to AdMob's European MD Thomas Shulz about the mobile ad marketing general, and how the growth in iPhone usage has affected the industry...

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