tag:econsultancy.com,2008:/blog/tags/adobe Posts tagged with "Adobe" from the Econsultancy blog 2018-06-18T10:54:29+01:00 tag:econsultancy.com,2008:BlogPost/70097 2018-06-18T10:54:29+01:00 2018-06-18T10:54:29+01:00 Financial services companies tap personalisation & CX in 2018 [stats] Rebecca Sentance <p><strong>The financial services sector in 2018 is more competitive than it has ever been before.</strong></p> <p>From innovative <a href="https://econsultancy.com/blog/68981-could-established-financial-services-firms-lose-a-quarter-of-their-revenue-to-fintechs">fintech companies</a> revolutionising the way that banking and payments are carried out, to Amazon and Facebook foraying into financial services, the pressure is on for traditional financial institutions to be more agile, more modern, and provide a better service in order to stay in the game.</p><p><a href="https://econsultancy.com/blog/70097-financial-services-companies-tap-personalisation-cx-in-2018-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69898 2018-03-23T15:00:00+00:00 2018-03-23T15:00:00+00:00 What are the key digital trends in IT in 2018? Nikki Gilliland <p><strong>For customer-focused companies, the role of the IT department has never been more important. </strong></p> <p>Last year, 2017, Econsultancy's Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.</p><p><a href="https://econsultancy.com/blog/69898-what-are-the-key-digital-trends-in-it-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68295 2016-09-19T13:00:00+01:00 2016-09-19T13:00:00+01:00 Adobe's hilarious stock photo campaign: Why it works Nikki Gilliland <p><strong>We all know what every woman looks like when eating a salad, right?</strong></p> <p>The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.</p><p><a href="https://econsultancy.com/blog/68295-adobe-s-hilarious-stock-photo-campaign-why-it-works/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68252 2016-09-05T11:35:52+01:00 2016-09-05T11:35:52+01:00 What defines a great customer experience for B2B companies? Nikki Gilliland <p><strong>When writing about <a href="https://econsultancy.com/blog/67168-so-what-exactly-does-customer-experience-cx-mean/" target="_blank">customer experience</a> we're often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands.</strong></p> <p>However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just as important for B2B marketers.</p><p><a href="https://econsultancy.com/blog/68252-what-defines-a-great-customer-experience-for-b2b-companies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67955 2016-06-16T11:42:03+01:00 2016-06-16T11:42:03+01:00 How one simple A/B test helped RS Components increase add-to-cart conversion by 159% Ben Davis <p><strong>We all know the importance of testing. Everything else is mere conjecture.</strong></p> <p>One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.</p><p><a href="https://econsultancy.com/blog/67955-how-one-simple-a-b-test-helped-rs-components-increase-add-to-cart-conversion-by-159/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67269 2015-12-02T15:43:47+00:00 2015-12-02T15:43:47+00:00 Despite big data investments, retailers struggle with inventory issues Patricio Robles <p><strong>Retailers are collecting more data than ever, but putting that data to good use is apparently proving to be more challenging than many anticipated.</strong></p> <p>According to a study conducted by IHL Group for DynamicAction, retailers around the world lost well over half a trillion dollars in the past year due to out-of-stock inventory.</p> <p>That's a jump of nearly 40% from 2012. At the same time, they lost just under $500bn due to overstocks, an amount nearly a third greater than in 2012.</p><p><a href="https://econsultancy.com/blog/67269-despite-big-data-investments-retailers-struggle-with-inventory-issues/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67265 2015-12-01T14:32:27+00:00 2015-12-01T14:32:27+00:00 10+ huge shopping stats from Thanksgiving & Black Friday 2015 Patricio Robles <p><strong>Two of the year's biggest shopping days took place last week.</strong></p> <p>Here are the Thanksgiving and Black Friday sales stats you need to know.</p><p><a href="https://econsultancy.com/blog/67265-10-huge-shopping-stats-from-thanksgiving-black-friday-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66625 2015-06-26T16:52:00+01:00 2015-06-26T16:52:00+01:00 Shoppable video: the missing piece of your marketing strategy? Vebeka Guess <p><strong>Shoppable video has not gained widespread adoption. In this post I'll look at the reasons for this failure and suggest ways to make this a more routinely used tool.</strong></p><p><a href="https://econsultancy.com/blog/66625-shoppable-video-the-missing-piece-of-your-marketing-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66385 2015-04-30T10:40:00+01:00 2015-04-30T10:40:00+01:00 Experience is the brand: Brad Rencher at Adobe Summit 2015 Christopher Ratcliff <p><strong>Brad Rencher is the senior vice president and general manager of digital marketing at Adobe and yesterday Rencher delivered the keynote speech at</strong> <a href="http://summit.adobe.com/emea/">Adobe Summit EMEA 2015</a>.</p><p><a href="https://econsultancy.com/blog/66385-experience-is-the-brand-brad-rencher-at-adobe-summit-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65847 2014-12-03T15:00:00+00:00 2014-12-03T15:00:00+00:00 All the stats you need from Black Friday & Cyber Monday 2014 David Moth <p><strong>I solemnly swear that this is (probably) the last Black Friday/Cyber Monday post we’re going to write this year.</strong></p> <p>We’ve potentially been guilty of overdoing it, but then when the whole ecommerce world goes mad for a sales event it's hard to avoid getting swept up in the hoopla.</p><p><a href="https://econsultancy.com/blog/65847-all-the-stats-you-need-from-black-friday-cyber-monday-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65770 2014-11-17T13:41:00+00:00 2014-11-17T13:41:00+00:00 50+ key takeaways and soundbites from the Festival of Marketing Christopher Ratcliff <p><strong>Last week, thousands of marketers attended our <a href="https://bit.ly/1jERjYT">Festival of Marketing</a> at the Tobacco Dock in London.</strong></p> <p>It was a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Marks and Spencer, Coca-Cola, Buzzfeed, KLM and many more industry experts sparking discussions in a unique mix of Q&amp;As, debates, case studies and workshops.</p> <p>Although it would be impossible to condense one session into a single quote, or even cover every single session in each strand (there were 10 stages featuring approximately 120 sessions plus five keynote speeches), here’s a quick round-up some of the key takeaways from our event. </p><p><a href="https://econsultancy.com/blog/65770-50-key-takeaways-and-soundbites-from-the-festival-of-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65724 2014-11-07T12:49:00+00:00 2014-11-07T12:49:00+00:00 Eight interesting digital marketing stats we've seen this week David Moth <p><strong>It's Friday, and as my colleague Ben Davis is busy with other tasks I've saddled up to takeover the internet statistics round up once again.</strong></p> <p>This week it includes customer data, Toyota's Twitter skills, mobile search, Christmas discounts, eBay, and other digital marketing goodness.</p> <p>For more of the same, download the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>...</p><p><a href="https://econsultancy.com/blog/65724-eight-interesting-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65607 2014-10-17T10:22:42+01:00 2014-10-17T10:22:42+01:00 Brands use CMS for engagement and brand building ahead of sales: report David Moth <p><strong>Social media and content marketing are easy prey for those who believe that ROI can only be measured by a direct link between a customer interaction and a sale.</strong></p> <p>This obviously ignores the good work that content does in building a relationship with that customer, so that when they do eventually receive a sales email they’re primed and ready to make a purchase.</p> <p>Thankfully a new survey conducted by <a title="Adpbe" href="http://www.adobe.com/solutions/digital-marketing.html">Adobe</a> and Econsultancy shows that marketers are broadly aware of the benefits of content marketing, which one might classify as soft metrics.</p> <p>When asked which business goals content management should help with, 87% of marketers said ‘improving user and customer engagement’.</p> <p>The second most-popular answer was ‘building the brand through positive experiences’ (80%), while ‘driving sales’ came third (60%).</p> <p>The findings come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing which examines the challenges involved with <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-delivering-digital-experiences">Delivering Digital Experiences</a>.</p> <p>It is based on an online survey of 975 client-side and agency respondents carried out in July and August 2014.</p> <p><a href="https://econsultancy.com/blog/65607-brands-use-cms-for-engagement-and-brand-building-ahead-of-sales-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65540 2014-10-06T09:30:06+01:00 2014-10-06T09:30:06+01:00 The rise of the marketing cloud. Will it conquer all? Amy Rodgers <p><strong>I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany. </strong></p> <p>Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.</p><p><a href="https://econsultancy.com/blog/65540-the-rise-of-the-marketing-cloud-will-it-conquer-all/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65370 2014-08-27T13:52:56+01:00 2014-08-27T13:52:56+01:00 Three key trends from our new report on Digital Marketing in the Telecom Sector David Moth <p><strong>Mobile technologies are fundamentally changing the way businesses interact with consumers.</strong></p> <p>Telecommunications companies obviously play a huge role in this, so a new report published by Econsultancy and <a href="http://blogs.adobe.com/digitalmarketing/digital-marketing/key-findings-digital-marketing-telecom-sector/">Adobe</a> gives an insight into how these businesses are themselves adapting to the new digital world.</p> <p>The <a href="https://econsultancy.com/reports/digital-marketing-in-the-telecom-sector">Digital Marketing in the Telecom Sector Report</a> also explores the key trends, opportunities and sector-specific issues shaping digital strategies in the telco industry.</p> <p>The research is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa).</p> <p>Here's a summary of three key trends identified in the report:</p><p><a href="https://econsultancy.com/blog/65370-three-key-trends-from-our-new-report-on-digital-marketing-in-the-telecom-sector/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65006 2014-06-12T14:59:52+01:00 2014-06-12T14:59:52+01:00 11 wonderful World Cup 2014 stats & infographics David Moth <p><strong>Today is the best day of the past four years, for it signals the beginning of the World Cup.</strong></p> <p>This obviously means that my inbox is overflowing with football-related stats, reports and surveys as brands and marketers seek to jump on FIFA’s bandwagon.</p> <p>And in a shameless attempt to get myself on that same wagon trail, I’ve decided to round up all those press releases in one giant World Cup stats bonanza.</p> <p>So here it is folks, feast your eyes on 950 words of World Cup goodness.</p> <p>And for more of the same, download the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>...</p><p><a href="https://econsultancy.com/blog/65006-11-wonderful-world-cup-2014-stats-infographics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64868 2014-05-20T11:59:06+01:00 2014-05-20T11:59:06+01:00 Three key takeaways from the new Econsultancy Mobile Maturity Briefing David Moth <p><strong>A few years ago businesses could be forgiven for their failure to react quickly enough to the massive shift to mobile technologies, as it was difficult to predict just how big an impact smartphones would have on the customer journey.</strong></p> <p>However new research from Econsultancy and Adobe shows that even now many companies still haven’t implemented an effective mobile strategy.</p> <p>In fact only a third of respondents (36%) agree that they have a mobile strategy compared to 45% who disagree.</p> <p>The <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-finding-the-path-to-mobile-maturity">Finding the Path to Mobile Maturity Briefing</a> provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations.</p> <p>The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.</p> <p>Here are three key findings: </p><p><a href="https://econsultancy.com/blog/64868-three-key-takeaways-from-the-new-econsultancy-mobile-maturity-briefing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64726 2014-04-22T16:01:00+01:00 2014-04-22T16:01:00+01:00 Facebook ad CTR is up 160% year-over-year: stats Christopher Ratcliff <p><strong>After algorithm tweaks led to huge changes to a brand’s ability to gain organic growth, and a simplifying of the process of <a href="https://econsultancy.com/blog/64674-how-to-market-your-branded-facebook-page">how to market your brand on Facebook</a> using paid ads, it seems Facebook’s ad revenue is increasing in line with these changes.</strong></p> <p>Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter. CTR has increased by 20% and ad impressions by 41%.</p> <p>Revenue per visit (RPV) coming from Facebook grew by 2% QoQ whereas RPV from Twitter declined by 23% and Tumblr 36%.</p> <p>These figure come from Adobe’s Social Media Intelligence Report, which is based on 260bn Facebook ad impressions, 226bn Facebook post impressions, 17bn referred visits from social networking sites, and 7bn brand post interactions including comments, likes and shares.</p><p><a href="https://econsultancy.com/blog/64726-facebook-ad-ctr-is-up-160-year-over-year-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64677 2014-04-10T10:58:00+01:00 2014-04-10T10:58:00+01:00 Pimp my user experience! Robert Yardy <p><strong>Do you remember that ridiculous programme “Pimp My Ride” on MTV hosted by the even more ridiculous 'rapper' Xzibit? </strong></p> <p>Well Xzibit and his creative mechanic friends were ahead of their time as they recognised the importance of personalisation and creating something that was tailored to individual interests.</p> <p>An admirable philosophy that should be applied to web platform content.</p><p><a href="https://econsultancy.com/blog/64677-pimp-my-user-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64216 2014-01-29T09:45:00+00:00 2014-01-29T09:45:00+00:00 Pinterest overtakes Facebook for UK referral revenue Christopher Ratcliff <p><strong>Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels. </strong></p> <p>However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV. </p> <p>That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.</p> <p>These findings come from Adobe’s recently released <a href="http://www.cmo.com/content/dam/CMO_Other/ADI/SocialIntelligenceReport_Q42013/ADI_SocialIntelReport_Q413.pdf">social intelligence report</a> for Q4 2013. The report reveals an otherwise <strong>massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year</strong> and 41% quarter-over-quarter.</p> <p>This follows another recent report from Kenshoo revealing that Facebook ads drove a <a href="http://econsultancy.com/blog/64189-facebook-ads-drive-60-increase-in-sales-revenue">60% increase in sales revenue</a> in the same quarter.</p> <p>However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.</p> <p>Let’s take a closer look at the report.</p><p><a href="https://econsultancy.com/blog/64216-pinterest-overtakes-facebook-for-uk-referral-revenue/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64213 2014-01-28T11:48:00+00:00 2014-01-28T11:48:00+00:00 How well are you optimizing your digital and ecommerce activities? David Moth <p><strong>How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report?</strong></p> <p>The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.</p> <p>In order to receive your free copy all you have to do is complete the survey by clicking on <a href="https://secure3.surveynetwork.com/wire/22206003/web/main.php?projectpin=82uskdryna&amp;lang=1&amp;sfid=%7Bsales_force_id%7D">this link</a>.</p> <p>Once you have completed the Digital Marketing Optimization Survey you’ll get a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.</p> <p><a href="https://econsultancy.com/blog/64213-how-well-are-you-optimizing-your-digital-and-ecommerce-activities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64186 2014-01-23T10:17:00+00:00 2014-01-23T10:17:00+00:00 Customer experience and mobile seen as most exciting business opportunities in 2014 David Moth <p><strong>Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to <a href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2014-digital-trends">a new report</a> from Econsultancy and Adobe.</strong></p> <p>One-fifth (20%) of client-side respondents said that the customer experience was the most exciting opportunity for their organisation, making it the most popular answer. Among agency respondents mobile came out on top (21%) for the same question.</p> <p>Ultimately a good customer experience can only be achieved if all other outward-facing business functions are working together in a harmonious fashion, so all of the other areas covered as in the report are themselves key building blocks for a great customer experience.</p><p><a href="https://econsultancy.com/blog/64186-customer-experience-and-mobile-seen-as-most-exciting-business-opportunities-in-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64123 2014-01-14T10:18:36+00:00 2014-01-14T10:18:36+00:00 Only 21% of marketers have a unified data system for all channels: report David Moth <p><strong>A common refrain among marketers is that it’s difficult to gain insight from the abundance of data that is made available by digital technologies.</strong></p> <p>This could be down to time constraints or lack of expertise, but it seems that many companies simply don’t have the correct tools for the job.</p> <p>In <a href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-integrated-marketing">a recent survey by Econsultancy and Adobe</a> more than half (52%) of businesses said that they ‘have separate, non-connected technologies managing data for different channels’.</p> <p>Only a fifth (21%) of respondents enjoyed some kind of unified channel management. Of this total a mere 8% reported having a single platform that allows them to manage data from across all channels, with the remaining 13% saying they are able to manage data collectively from some of their channels but not others.</p><p><a href="https://econsultancy.com/blog/64123-only-21-of-marketers-have-a-unified-data-system-for-all-channels-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64067 2014-01-06T12:45:00+00:00 2014-01-06T12:45:00+00:00 Business culture and structure seen as main obstacles to integrated marketing David Moth <p><strong>Organisational structure and company culture are seen as the two main obstacles to effective integrated marketing, according to a new report from Econsultancy and Adobe.</strong></p> <p>The survey also found that disparate data sources continue to be a key problem for businesses, as are non-integrated technology platforms and a lack of senior-level buy-in.</p> <p>The results come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing entitled ‘<a href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-integrated-marketing">Channels in Concert: Trends in Integrated Marketing</a>’.</p> <p>This briefing, based on a global survey of more than 1,000 business respondents carried out by Econsultancy and Adobe in November 2013, looks at data, analytics, technology and skills in the context of integrated marketing.</p><p><a href="https://econsultancy.com/blog/64067-business-culture-and-structure-seen-as-main-obstacles-to-integrated-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64029 2013-12-19T10:07:00+00:00 2013-12-19T10:07:00+00:00 Only 12% of businesses take an integrated approach to all marketing activities David Moth <p><strong>Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe.</strong></p> <p>However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies.</p> <p>Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most channels’ while just 5% of respondents said that none of their marketing activities were integrated.</p> <p>The results come from the latest <strong>Econsultancy/Adobe Quarterly Digital Intelligence Briefing entitled <a href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-integrated-marketing">‘Channels in Concert: Trends in Integrated Marketing’</a>.</strong></p><p><a href="https://econsultancy.com/blog/64029-only-12-of-businesses-take-an-integrated-approach-to-all-marketing-activities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63997 2013-12-13T13:41:45+00:00 2013-12-13T13:41:45+00:00 2014 will be all-access and all about satisfying consumer cravings Kevin Lindsay <p>It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.</p> <p>Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.</p> <p>It’s time to raise a glass to what’s going to be a game-changing year.</p><p><a href="https://econsultancy.com/blog/63997-2014-will-be-all-access-and-all-about-satisfying-consumer-cravings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63733 2013-11-05T13:22:00+00:00 2013-11-05T13:22:00+00:00 Three requirements to extract value from a web analytics tool Peter O'Neill <p><strong>The value in web analytics comes not from the tool but from using the data it provides. </strong></p> <p><a href="http://econsultancy.com/uk/reports/web-analytics-requirements-digital-marketing-template-files">Web analytics</a> can be an amazing driver of business performance when it's supplying insights that are used to inform business actions. For this, you need more than the technology, you need the people and the processes as well.</p> <p>Let’s narrow our focus though to just the web analytics tool, whether a (technically) free solution such as Google Analytics or the paid solutions such as Adobe Analytics, Webtrends, etc. </p> <p>So many companies say they are doing web analytics because they have a tool installed. Simply adding the basic page tag to your website is not enough to give you useful insights.</p><p><a href="https://econsultancy.com/blog/63733-three-requirements-to-extract-value-from-a-web-analytics-tool/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63675 2013-10-28T15:29:00+00:00 2013-10-28T15:29:00+00:00 Twitter revenue per visit up 300% year on year: stats Graham Charlton <p><strong>Twitter and Pinterest have experienced the biggest rises in revenue per visitor (RPV) over the last 12 months, though Facebook continues to dominate the share of social referral traffic to ecommerce sites. </strong></p> <p>These findings are from Adobe's first annual <a href="http://success.adobe.com/assets/en/downloads/whitepaper/13926_di_social_sentiment_v10.pdf" target="_blank">Social Media Intelligence report</a>, which looks at social media trends  based on data across retail, media, entertainment, and travel websites. </p> <p>Here are a few highlights from the report...</p><p><a href="https://econsultancy.com/blog/63675-twitter-revenue-per-visit-up-300-year-on-year-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63417 2013-09-18T09:25:25+01:00 2013-09-18T09:25:25+01:00 Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn David Moth <p><strong>Social media is a complicated landscape with several established and emerging social networks vying for our attention.</strong></p> <p>Yet the one constant in recent years has been that Facebook remains the undisputed king of social in terms of active users and time spent on-site – for the time being at least.</p> <p>And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn and 17% on Twitter.</p> <p>But the split is even more extreme when looking at responses from agency staff, who claim that Facebook accounts for more than half (53%) of their clients’ budgets.</p><p><a href="https://econsultancy.com/blog/63417-facebook-accounts-for-41-of-social-ad-budgets-vs-18-on-linkedin/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63376 2013-09-10T10:14:32+01:00 2013-09-10T10:14:32+01:00 Businesses are more likely to outsource display than PPC or social: report David Moth <p><strong>Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social.</strong></p> <p>The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social.</p> <p>For many companies, the buying of these media is been owned and managed by different parts of the business with responsibility for different channels also split across in-house and agency teams.</p> <p>The report found that display is the most likely to be managed exclusively by an agency with social the least likely to be outsourced.</p><p><a href="https://econsultancy.com/blog/63376-businesses-are-more-likely-to-outsource-display-than-ppc-or-social-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63355 2013-09-05T12:15:16+01:00 2013-09-05T12:15:16+01:00 Only a fifth of companies optimising paid for digital media Linus Gregoriadis <p><strong>With so much attention now being given to 'owned' and 'earned' media, it's easy to forget that it is still paid media which command the biggest chunk of marketing budgets and where the stakes are highest. </strong></p> <p>However, despite the large sums of money being invested, new research by Econsultancy and Adobe shows that few companies are taking an integrated and cross-channel approach to paid-for digital media. </p><p><a href="https://econsultancy.com/blog/63355-only-a-fifth-of-companies-optimising-paid-for-digital-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62905 2013-06-13T09:34:00+01:00 2013-06-13T09:34:00+01:00 Consumers doubt the value of online personalisation: study David Moth <p><strong>Personalisation is considered to be an extremely effective way of driving sales and conversions, with 94% of businesses stating that personalisation ‘is critical to current and future success.’</strong></p> <p>In fact data included in our <a href="http://econsultancy.com/uk/reports/the-realities-of-online-personalisation-report">Realities of Online Personalisation report</a> shows that for two-thirds (66%) of client-side respondents, both improved business performance and customer experience are the main drivers for personalising the website experience.</p> <p>However two new studies suggest that consumers aren’t blown away by personalised experiences online, or at least that’s their perception.</p> <p>In a global <a href="http://www.adobe.com/aboutadobe/pressroom/pdfs/Click_Here_Regional_Comparisons.pdf">consumer survey by Adobe</a> 42% of respondents said they were ‘neutral’ about the value of personalised product and service recommendations online, which is as good as saying they either don’t care or aren’t aware of it.</p><p><a href="https://econsultancy.com/blog/62905-consumers-doubt-the-value-of-online-personalisation-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62903 2013-06-12T12:19:05+01:00 2013-06-12T12:19:05+01:00 Consumers believe traditional media trumps digital for ad effectiveness: study David Moth <p><strong>In spite of <a href="http://econsultancy.com/uk/blog/62496-uk-digital-ad-spend-up-12-5-to-5-42bn-in-2012-report">ever-increasing digital ad budgets</a> and declining newspaper revenues, people still think that traditional media outlets trump digital channels for advertising and credibility.</strong></p> <p>A new <a href="http://www.adobe.com/aboutadobe/pressroom/pdfs/Click_Here_Regional_Comparisons.pdf">Adobe survey</a> shows that global consumers still rely on family and friends (51%) and consumer forums (35%) if they want credible information on products and brands.</p> <p>Traditional media, such as newspaper and TV, came in third with 28%, while company websites scored just 17% compared to 8% for blogs and just 3% for branded social media pages.</p> <p>The fact that people trust recommendations from their peers above all else is to be expected as research has consistently shown the value of consumer reviews in ecommerce, however the disparity between traditional media and official company channels may come as a surprise.</p><p><a href="https://econsultancy.com/blog/62903-consumers-believe-traditional-media-trumps-digital-for-ad-effectiveness-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62752 2013-05-17T11:46:10+01:00 2013-05-17T11:46:10+01:00 This week's finest digital marketing infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3411/logo-blog-thumb.jpg" alt="" width="150">It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.</strong></p> <p>This infographic was created by our very own Matt Owen to summarise some of the findings from the new Econsultancy/Adobe Quarterly Digital Intelligence Briefing titled ‘<a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-from-content-management-to-customer-experience-management">From Content Management to Customer Experience Management</a>’.</p> <p>The report, based on a global survey of more than 1,000 respondents, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.</p><p><a href="https://econsultancy.com/blog/62752-this-week-s-finest-digital-marketing-infographic-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62730 2013-05-14T14:07:00+01:00 2013-05-14T14:07:00+01:00 Just 14% of businesses say their CMS gives a complete view of engagement across channels David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/2812/qdib-from-content-management-to-customer-experience-management-home-page-packshot.png" alt="" width="200" height="150">Two of the major digital trends of 2013 have been <a href="http://econsultancy.com/uk/reports/content-marketing-survey-report">content and inbound marketing</a>, both of which rely to an extent on having an effective content management system (CMS).</strong></p> <p>New research from Econsultancy and Adobe shows that although organisations are very aware that their ability to implement an effective content strategy is tied to the integration of their CMS with the other technologies, the promise of the technology far outstrips their current reality.</p> <p>The data shows that 94% of businesses believe that it’s “quite” or “very important” to tie content management together with the ability to measure its performance on site (i.e. web / mobile analytics).</p> <p>Digital asset management (91%) and personalisation (88%) are also seen as key areas that need to be integrated with the business’ CMS.</p><p><a href="https://econsultancy.com/blog/62730-just-14-of-businesses-say-their-cms-gives-a-complete-view-of-engagement-across-channels/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62701 2013-05-10T10:28:00+01:00 2013-05-10T10:28:00+01:00 Content management systems are failing to deliver on brand expectations: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/2812/qdib-from-content-management-to-customer-experience-management-home-page-packshot.png" alt="" width="200" height="150">Just 38% of businesses believe that their content management system (CMS) helps to deliver a brand-enhancing digital presence, according to the latest Econsultancy/Adobe <a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-from-content-management-to-customer-experience-management">Quarterly Digital Intelligence Briefing</a>.</strong></p> <p>The report also shows that nearly all (87%) respondents stated that a CMS should help them to improve user and customer engagement, while 78% said it should help to build the brand though positive experiences.</p> <p>But despite a widespread grasp of the fundamental role played by a CMS in delivering great experiences, the reality is that all too often the technology is actually the problem rather than the solution.</p> <p>The report, entitled ‘<a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-from-content-management-to-customer-experience-management">From Content Management to Customer Experience Management</a>’, is based on a web content management survey of more than 1,000 business professionals spanning marketing, web development and other business departments, carried out in March 2013.</p><p><a href="https://econsultancy.com/blog/62701-content-management-systems-are-failing-to-deliver-on-brand-expectations-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62681 2013-05-07T13:00:32+01:00 2013-05-07T13:00:32+01:00 Budget and lack of resources are biggest barriers to optimization: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3120/budget-blog-third.jpg" alt="" width="200" height="125">The perennial business problems of budget and resource availability are the main barriers to adopting or improving testing processes, according to a new survey by Adobe.</strong></p> <p>Just under half of respondents said that budget (45%) and lack of resources (42%) were “very challenging” problems when it came to testing, while “knowing how to test effectively” is the third most challenging area (37%).</p> <p>But these results are unsurprising when compared with the report’s broader findings.</p> <p>The data shows that a majority of companies (53%) <a href="http://econsultancy.com/uk/blog/62621-most-companies-spend-less-than-5-of-marketing-budgets-on-conversion-optimization">spend less than 5%</a> of their total marketing budgets on optimization activities, while a further 49% of respondents stated that testing is not a priority at their company.</p> <p><a href="https://econsultancy.com/blog/62681-budget-and-lack-of-resources-are-biggest-barriers-to-optimization-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62656 2013-05-02T11:07:14+01:00 2013-05-02T11:07:14+01:00 45% of businesses still don't have a mobile site or app: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/2979/mobile-website-comparison-blog-half.png" alt="" width="180">Despite the massive growth in mobile traffic over the past two years almost half (45%) of businesses still don’t have a mobile-optimized site or app, according to a new report from Adobe.</strong></p> <p>Only 7% have built mobile apps and around a fifth (21%) have implemented both a mobile-optimized site and a mobile app.</p> <p>There is no one-size-fits-all strategy for mobile and organizations need to devise their approach based on their business needs, but even so it’s surprising that so many are still relying solely on a desktop site.</p> <p>The <a href="http://success.adobe.com/en/na/programs/products/digitalmarketing/offers/apr/1304-32060-2013-optimization-survey-results.html?s_cid=701a0000000mfdDAAQ&amp;s_iid=701a0000000lxCrAAI">Adobe 2013 Digital Marketing Optimization Survey</a>, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.</p><p><a href="https://econsultancy.com/blog/62656-45-of-businesses-still-don-t-have-a-mobile-site-or-app-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62621 2013-04-29T16:07:12+01:00 2013-04-29T16:07:12+01:00 Most companies spend less than 5% of marketing budgets on conversion optimization David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/2819/conversion_optimisation.jpg" alt="" width="180">A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue.</strong></p> <p>The findings come from a new survey by Adobe which also found that companies spending more on optimization are reaping the benefits.</p> <p>The <a href="http://apps.enterprise.adobe.com/go/701a0000000mfdDAAQ">Adobe 2013 Digital Marketing Optimization Survey</a>, with analysis carried out by Econsultancy, received global responses from more than 1,800 digital marketers across North America, Europe and Asia.</p> <p>It explores the key areas in which digital marketers need to excel to ensure success, including mobile, social, personalisation and customer experience.</p><p><a href="https://econsultancy.com/blog/62621-most-companies-spend-less-than-5-of-marketing-budgets-on-conversion-optimization/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62307 2013-03-08T13:22:00+00:00 2013-03-08T13:22:00+00:00 Tablets now account for more web traffic than smartphones: stats David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/9980/ipad-blog-third.jpg" alt="" width="150">The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.</strong></p> <p>And <a href="http://blogs.adobe.com/digitalmarketing/digital-index/tablets-trump-smartphones-in-global-website-traffic/">new data from Adobe</a> shows global websites are now getting more traffic from tablets than smartphones, at 8% and 7% of monthly page views respectively.</p> <p>This is particularly impressive considering that the device only came to market three years ago, and it’s also good news for ecommerce sites.</p> <p>In December we reported that <a href="http://econsultancy.com/uk/blog/11374-conversion-rates-from-tablets-are-four-times-higher-than-smartphones-stats">conversion rates from tablets were four times higher</a> than on smartphones, and actually peaked <a href="http://econsultancy.com/uk/blog/11256-cyber-monday-conversion-rates-were-higher-on-tablet-than-desktop-report">above desktop on Cyber Monday</a>.</p><p><a href="https://econsultancy.com/blog/62307-tablets-now-account-for-more-web-traffic-than-smartphones-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62217 2013-02-26T10:09:00+00:00 2013-02-26T10:09:00+00:00 Five examples of B2B companies achieving success in social marketing David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/9452/b2b_social.jpg" alt="" width="205" height="79"></strong></p> <p><strong>While it’s fairly common for consumer brands to shout about their <a href="http://econsultancy.com/uk/blog/11244-10-of-the-best-social-media-campaigns-from-2012">successes in social media marketing</a>, finding convincing B2B case studies is a far more difficult task.</strong></p> <p>According to <a href="http://econsultancy.com/uk/blog/11068-how-do-b2b-companies-use-social-media-infographic">a recent survey</a>, a majority of UK businesses (64%) are using social media as a marketing tool, with the most popular reasons being for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).</p> <p>And social has certainly proved to be an important marketing and sales channel for Econsultancy, even though we do occasionally <a href="http://econsultancy.com/uk/blog/62104-social-media-measurement-is-google-analytics-getting-it-wrong">have difficulties working out the exact ROI.</a></p> <p>However it still accounts for only a fraction of the traffic and leads for US B2B websites <a href="http://econsultancy.com/uk/blog/61999-facebook-drives-most-social-b2b-traffic-but-twitter-is-top-for-conversions-report">according to data from Optify</a>. Overall, social accounts for 1.9% of traffic compared to 41% for organic search.</p> <p>Even so, to try and shed some light on the benefits of social marketing, I've found five examples of B2B companies that have achieved success using social media.</p> <p>B2B marketing is also one of the categories in <a href="https://www.leaderboarded.com/thedigitals">#TheDigitals</a>, our new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.</p><p><a href="https://econsultancy.com/blog/62217-five-examples-of-b2b-companies-achieving-success-in-social-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62025 2013-02-04T11:12:05+00:00 2013-02-04T11:12:05+00:00 45+ key takeaways and soundbites from JUMP New York David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/8596/jump-blog-third.jpeg" alt="" width="200" height="112">Last week almost 1,000 marketers attended the Metropolitan Pavilion in New York for Econsultancy’s <a href="http://econsultancy.com/uk/jump/new-york">JUMP 2013</a> event.</strong></p> <p>The agenda for the multichannel conference included speakers from Coca-Cola, Abercrombie &amp; Fitch, Adobe, Nokia and IBM.</p> <p>Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here are a selection of the most interesting points and takeaways.</p> <p>A number of them were taken from Twitter using the hashtag <a href="https://twitter.com/search/realtime?q=%23cometoJump&amp;src=typd">#cometoJump</a>, and unfortunately not all the quotes were attributed correctly. If you can claim any of the soundbites or know who said them, please let me know in the comments...</p><p><a href="https://econsultancy.com/blog/62025-45-key-takeaways-and-soundbites-from-jump-new-york/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62003 2013-01-30T15:37:41+00:00 2013-01-30T15:37:41+00:00 Five ways to elevate your game as a marketer David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/8485/jump.jpeg" alt="" width="180">Is marketing a science or an art? According to <a href="http://www.adobe.com/">Adobe’s</a> Jeff Allen, marketers need to make sure they have a foot firmly in both camps.</strong></p> <p>In a talk at Econsultancy’s <a href="http://econsultancy.com/uk/jump/new-york">JUMP New York conference</a> this morning, Allen said that within any given organisation it’s likely that almost everyone will have an opinion on the marketing strategy.</p> <p>So it’s up to marketers to convince their colleagues that they are the experts in what they do and can use data to prove it.</p> <p>In order to change the perception of marketers as “colour pickers”, Allen highlighted five points that his audience should put on a checklist to make them more effective at proving their worth...</p><p><a href="https://econsultancy.com/blog/62003-five-ways-to-elevate-your-game-as-a-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61897 2013-01-17T12:43:30+00:00 2013-01-17T12:43:30+00:00 Smartphone owners more likely to read emails than make calls: stats David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7959/iphone_image-blog-third.png" alt="" width="160">Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.</strong></p> <p>The <a href="http://success.adobe.com/en/na/programs/products/dps/1301-28915-mobile-retail-survey.html">2013 Digital Publishing Report</a>, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.</p> <p>This serves to further underline the importance of optimising email campaigns for smartphones. </p> <p>We’ve previously reported on data which shows that <a href="http://econsultancy.com/uk/blog/10176-mobile-optimisation-for-email-is-vital-for-campaign-success">up to a third of emails are opened on mobile devices</a>, yet data included in our <a href="http://econsultancy.com/uk/reports/email-census">Email Marketing Census</a> reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.</p> <p>Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).</p><p><a href="https://econsultancy.com/blog/61897-smartphone-owners-more-likely-to-read-emails-than-make-calls-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11201 2012-12-04T22:09:57+00:00 2012-12-04T22:09:57+00:00 State of digital marketing in Asia-Pacific [Infographic] Claire Brinkley <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6443/apac_digital-blog-third.png" alt="" width="200" height="122"><strong>Adobe and the CMO Council recently released their Digital Marketing Performance Dashboard 2012 report, which highlights the state of digital marketing in the Asia-Pacific region. </strong></p> <p>Unfortunately <a href="http://econsultancy.com/au/blog/11200-low-budgets-and-lack-of-talent-leaves-asia-pacific-lagging-in-digital-marketing">the report found that</a> while interest in digital marketing is high, many countries are lagging behind when it comes to ROI metrics, talent and digital strategies.</p><p><a href="https://econsultancy.com/blog/11201-state-of-digital-marketing-in-asia-pacific-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11230 2012-11-30T09:40:25+00:00 2012-11-30T09:40:25+00:00 Making sense of marketing attribution [infographic] Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6539/attribution-blog-third.png" alt="" width="100">Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business. </strong></p> <p>Our recent <strong><a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-making-sense-of-marketing-attribution">Quarterly Briefing: </a><a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-making-sense-of-marketing-attribution">Making Sense of Attribution</a>, </strong>produced in partnership with <a href="http://www.adobe.com/uk/solutions/digital-marketing.html">Adobe</a>, found that adoption of attribution is growing, <a href="http://econsultancy.com/uk/blog/11146-adoption-of-marketing-attribution-driven-by-social-and-mobile">driven by social and mobile</a>, </p> <p>This infographic presents some of the key takeaways from that report.</p><p><a href="https://econsultancy.com/blog/11230-making-sense-of-marketing-attribution-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11163 2012-11-21T13:18:00+00:00 2012-11-21T13:18:00+00:00 What is omnichannel retailing and how can it improve the in-store experience? David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6072/tesco_wi-fi-blog-half-blog-third.jpg" alt="" width="200" height="133">If you’ve attended a digital marketing conference in the past six months you’ve no doubt heard at least one speaker make reference to omnichannel retailing.</strong></p> <p>And you probably weren’t alone in being confused as to how it differs from multichannel marketing.</p> <p>To try and bring some clarity to the situation, I spoke to <a href="http://www.adobe.com/uk/">Adobe’s</a> VP of enterprise marketing Kevin Cochrane to find out how his company is helping businesses define their omnichannel strategies, and how the <a href="http://econsultancy.com/uk/reports/how-the-internet-can-save-the-high-street">in-store experience</a> can be improved using digital technologies...</p><p><a href="https://econsultancy.com/blog/11163-what-is-omnichannel-retailing-and-how-can-it-improve-the-in-store-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10942 2012-10-23T12:05:47+01:00 2012-10-23T12:05:47+01:00 Facebook engagement up 896% in Q3, says Adobe David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/4893/Facebook_logo_1.png" alt="" width="71" height="71">Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.</strong></p> <p>Engagement - defined as likes, comments and shares – grew by 896% year-on-year, which the report says is largely attributable to the introduction of <a href="http://econsultancy.com/uk/reports/facebook-pages-for-business-best-practice-guide">Facebook Timeline</a>.</p> <p>Other factors such as new acquisition and engagement metrics, and more effective social marketing also had an impact.</p> <p><a href="http://success.adobe.com/en/na/programs/digital-index/1210_13926_q3_global_ad_update.html">Adobe's latest Digital Index report</a> shows that mobile users now account for nearly one quarter of all Facebook engagement, up four-fold from the period prior to the Timeline format.</p> <p>This reflects the huge increase in social networking on mobile, with a study by Deloitte showing that <a href="http://econsultancy.com/uk/blog/10402-email-and-search-are-most-popular-mobile-tasks-infographic">social is the third most popular smartphone activity</a> behind email and search.</p><p><a href="https://econsultancy.com/blog/10942-facebook-engagement-up-896-in-q3-says-adobe/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10752 2012-09-24T10:57:44+01:00 2012-09-24T10:57:44+01:00 67% of businesses say social is integral to their marketing mix: infographic David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3592/adobe.econ_image-blog-third.jpg" alt="" width="200" height="136">New research from Econsultancy and <a href="http://www.adobe.com/uk/solutions/digital-marketing.html">Adobe</a> found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.</strong></p> <p>The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.</p> <p>The <a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-managing-and-measuring-social">Quarterly Digital Intelligence Briefing: Managing and Measuring Social</a> examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.</p> <p>Econsultancy research director Linus Gregoriadis will present the research at a <a href="http://www.adobeeventsonline.com/SocialMarketing/Webinars/BusinessValue/registration.php?source=014">free webinar on Tuesday 25 September at 8am PST/4pm BST.</a></p><p><a href="https://econsultancy.com/blog/10752-67-of-businesses-say-social-is-integral-to-their-marketing-mix-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10725 2012-09-19T10:27:00+01:00 2012-09-19T10:27:00+01:00 Lack of analytics and budget is holding back social marketing: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/3447/social_icons-blog-third.jpeg" alt="" width="200" height="135"></strong></p> <p><strong>There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.</strong></p> <p>You then have to translate the seemingly endless waves of data into something meaningful that can be integrated into marketing activities.</p> <p>New research carried out by Econsultancy and <a href="http://www.adobe.com/uk/solutions/digital-marketing.html">Adobe</a> shows that 41% of organisations feel that a lack of tracking capabilities and analytics is preventing them from harnessing social data as effectively as they would like.</p> <p>Our <a href="http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing-managing-and-measuring-social">Quarterly Digital Intelligence Briefing: Managing and Measuring Social</a> looks at social media uses, challenges and needs from companies today. It is based on a survey of 650 marketing professionals.</p><p><a href="https://econsultancy.com/blog/10725-lack-of-analytics-and-budget-is-holding-back-social-marketing-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>