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Posts tagged with Adobe

front cover of Telco Report

Three key trends from our new report on Digital Marketing in the Telecom Sector

Mobile technologies are fundamentally changing the way businesses interact with consumers.

Telecommunications companies obviously play a huge role in this, so a new report published by Econsultancy and Adobe gives an insight into how these businesses are themselves adapting to the new digital world.

The Digital Marketing in the Telecom Sector Report also explores the key trends, opportunities and sector-specific issues shaping digital strategies in the telco industry.

The research is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa).

Here's a summary of three key trends identified in the report:

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World Cup 2014

11 wonderful World Cup 2014 stats & infographics

Today is the best day of the past four years, for it signals the beginning of the World Cup.

This obviously means that my inbox is overflowing with football-related stats, reports and surveys as brands and marketers seek to jump on FIFA’s bandwagon.

And in a shameless attempt to get myself on that same wagon trail, I’ve decided to round up all those press releases in one giant World Cup stats bonanza.

So here it is folks, feast your eyes on 950 words of World Cup goodness.

And for more of the same, download the Econsultancy Internet Statistics Compendium...

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report front cover

Three key takeaways from the new Econsultancy Mobile Maturity Briefing

A few years ago businesses could be forgiven for their failure to react quickly enough to the massive shift to mobile technologies, as it was difficult to predict just how big an impact smartphones would have on the customer journey.

However new research from Econsultancy and Adobe shows that even now many companies still haven’t implemented an effective mobile strategy.

In fact only a third of respondents (36%) agree that they have a mobile strategy compared to 45% who disagree.

The Finding the Path to Mobile Maturity Briefing provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations.

The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.

Here are three key findings: 

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facebook logo

Facebook ad CTR is up 160% year-over-year: stats

After algorithm tweaks led to huge changes to a brand’s ability to gain organic growth, and a simplifying of the process of how to market your brand on Facebook using paid ads, it seems Facebook’s ad revenue is increasing in line with these changes.

Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter. CTR has increased by 20% and ad impressions by 41%.

Revenue per visit (RPV) coming from Facebook grew by 2% QoQ whereas RPV from Twitter declined by 23% and Tumblr 36%.

These figure come from Adobe’s Social Media Intelligence Report, which is based on 260bn Facebook ad impressions, 226bn Facebook post impressions, 17bn referred visits from social networking sites, and 7bn brand post interactions including comments, likes and shares.

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Pimp my user experience!

Do you remember that ridiculous programme “Pimp My Ride” on MTV hosted by the even more ridiculous 'rapper' Xzibit?

Well Xzibit and his creative mechanic friends were ahead of their time as they recognised the importance of personalisation and creating something that was tailored to individual interests.

An admirable philosophy that should be applied to web platform content.

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pinterest logo

Pinterest overtakes Facebook for UK referral revenue

Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.

However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV. 

That’s not to say that Facebook didn’t end 2013 in a big way. In fact it broke multiple records as per usual.

These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.

This follows another recent report from Kenshoo revealing that Facebook ads drove a 60% increase in sales revenue in the same quarter.

However, as stated at the top of the page, things are certainly not all rosy for Facebook, with other social media networks asserting their positions and overtaking Facebook in key areas.

Let’s take a closer look at the report.

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Adobe logo

How well are you optimizing your digital and ecommerce activities?

How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report?

The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.

In order to receive your free copy all you have to do is complete the survey by clicking on this link.

Once you have completed the Digital Marketing Optimization Survey you’ll get a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.

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Intelligence briefing cover

Customer experience and mobile seen as most exciting business opportunities in 2014

Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to a new report from Econsultancy and Adobe.

One-fifth (20%) of client-side respondents said that the customer experience was the most exciting opportunity for their organisation, making it the most popular answer. Among agency respondents mobile came out on top (21%) for the same question.

Ultimately a good customer experience can only be achieved if all other outward-facing business functions are working together in a harmonious fashion, so all of the other areas covered as in the report are themselves key building blocks for a great customer experience.

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report front cover

Only 21% of marketers have a unified data system for all channels: report

A common refrain among marketers is that it’s difficult to gain insight from the abundance of data that is made available by digital technologies.

This could be down to time constraints or lack of expertise, but it seems that many companies simply don’t have the correct tools for the job.

In a recent survey by Econsultancy and Adobe more than half (52%) of businesses said that they ‘have separate, non-connected technologies managing data for different channels’.

Only a fifth (21%) of respondents enjoyed some kind of unified channel management. Of this total a mere 8% reported having a single platform that allows them to manage data from across all channels, with the remaining 13% saying they are able to manage data collectively from some of their channels but not others.

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intelligence briefing

Business culture and structure seen as main obstacles to integrated marketing

Organisational structure and company culture are seen as the two main obstacles to effective integrated marketing, according to a new report from Econsultancy and Adobe.

The survey also found that disparate data sources continue to be a key problem for businesses, as are non-integrated technology platforms and a lack of senior-level buy-in.

The results come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing entitled ‘Channels in Concert: Trends in Integrated Marketing’.

This briefing, based on a global survey of more than 1,000 business respondents carried out by Econsultancy and Adobe in November 2013, looks at data, analytics, technology and skills in the context of integrated marketing.

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Only 12% of businesses take an integrated approach to all marketing activities

Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe.

However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies.

Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most channels’ while just 5% of respondents said that none of their marketing activities were integrated.

The results come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing entitled ‘Channels in Concert: Trends in Integrated Marketing’.

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2014 will be all-access and all about satisfying consumer cravings

It was a great year for ecommerce and all signs point to an even bigger, even better year come January 1. What’s on the docket? Plenty.

Building on the success of the last 12 months, 2014 will likely signal a comprehensive integration of mobile with traditional brick-and-mortar along with a boom in gamification, personalization and more comprehensive and accessible methods to test and track.

It’s time to raise a glass to what’s going to be a game-changing year.

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