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This week it's all about media & technology on our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on two well-known brands - a digital marketing and technology company and a media company known for its food and home renovation channels – as analyzed by Allison Squires of the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Search spend and ROI continued to grow in the US and UK in Q2, according to new statistics from Adobe.
The Q2 2012 Global Digital Advertising Update shows that digital marketers are continuing to invest in search and are benefitting from falling CPCs (cost per click) on both Google and Bing/Yahoo.
The report also shows that conversions rates on tablets are 20% higher than PC while smartphones lag some way behind.
It also appears that marketers are getting to grips with Facebook advertising, as statistics show that engagement with brand posts is up 84% year-on-year (YoY).
Of the few markets in which Flash is still relevant, gaming is perhaps the largest. Despite the fact that Adobe seems intent on killing Flash, for many game developers, Flash is still a necessity.
The big question, of course, is for how long? There's a lot of excitement about HTML5, and some game developers have actually been experimenting with HTML5 game development.
One tablet generates as many website visits as four smartphones, according to data from Adobe's Digital Index Report.
By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet.
However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets.
The report highlights that from 2010 through to 2011 there were 5.3 times more smartphones shipped across North America and Western Europe compared to tablets.
Software is a multi-billion dollar industry but that doesn't mean it hasn't changed dramatically in the past several years. From the rise of the app store to software-as-a-service, how software is bought and sold has been evolving rapidly.
That creates both opportunity and challenges for software's biggest players.
Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe.
Mobile now accounts for 11% of all UK search spend compared to 8% in the US.
Of this, tablets alone accounted for 4.25% of UK search spend.
But despite this boom, Adobe’s Global Digital Advertising Update shows that overall search spend only increased by 2% in the UK compared to 16% in the US.
For many, Flash is the bane of the web and its death will be a cause for celebration.
A more balanced perspective is that Flash was at one point incredibly useful, but like many useful things, it was overused and abused and will increasingly have less and less utility as newer and better web technologies let us achieve things we once had to turn to Flash for.
While the native versus mobile web apps debate continues to rage, one thing is for sure: mobile browsers are going to get a lot more capable, and that means there will be more development of mobile web apps.
Developers of mobile web apps will face numerous challenges, from performance to monetization. But one challenge stands out perhaps more than the rest: building an app that functions and looks good across multiple devices.
Adobe has launched a new web-based video technology platform that allows marketers to create and edit live video clips for use in online advertising almost instantaneously.
The Primetime Highlights software, which was launched today at Mobile World Congress, means that marketers could create an ad featuring video content from a live event that is still ongoing.
It integrates with the Adobe Auditude ad platform, which delivers behaviourally targeted video ads, to create a single workflow for creating and monetising live video clips in real time.
Flash might not be dead, but Adobe is acting like it knows it's past its prime.
Social engagement was found to be the top priority for the next year, alongside content strategy and mobile optimisation. With our annual state of social study showing in December 2011 that 64% of businesses have matured beyond basic use of social media, that desire for a deeper connection was no surprise.One area that the briefing did happily highlight however is the the growing importance of connection between digital activity and offline marketing. Though integration is often on the lips of marketers from all walks, actually connecting the two in reality is still an arduous task.
New research about digital marketing trends published today shows that social media engagement is rated as both the top priority and most exciting opportunity for companies this year.
But while the fourth Quarterly Digital Intelligence Briefing, published by Econsultancy in association with Adobe, shows a huge appetite for social media programmes, there is a worrying lack of commitment to investment in associated analytics and measurement.