Posts tagged with Adobe

67% of businesses say social is integral to their marketing mix: infographic

New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.

Econsultancy research director Linus Gregoriadis will present the research at a free webinar on Tuesday 25 September at 8am PST/4pm BST.


Lack of analytics and budget is holding back social marketing: report

There is a huge amount of social data out there that brands are trying to tap into, but seeking out the conversations worth listening to is only the first step.

You then have to translate the seemingly endless waves of data into something meaningful that can be integrated into marketing activities.

New research carried out by Econsultancy and Adobe shows that 41% of organisations feel that a lack of tracking capabilities and analytics is preventing them from harnessing social data as effectively as they would like.

Our Quarterly Digital Intelligence Briefing: Managing and Measuring Social looks at social media uses, challenges and needs from companies today. It is based on a survey of 650 marketing professionals.


How small businesses can use Pinterest for a content marketing boost

Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.

In the past, we've looked into how Pinterest can be used for link building and blogger outreach, as well as some of the big players getting involved with the new niche social network.

But can Pinterest still even be considered niche?


42% of US mobile users have clicked an ad on the mobile web

Android shopping apps provide greater user satisfaction than iPad apps, and almost half of mobile users have clicked an ad on a mobile site.

These are two of the more surprising findings from Adobe’s Mobile Consumer Survey 2012, which surveyed more than 1,200 US mobile users in March.

It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%. 

The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.

Here are a few more findings from the Adobe report.


Food Network Star finale scores big for Scripps Network

This week it's all about media & technology on our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on two well-known brands - a digital marketing and technology company and a media company known for its food and home renovation channels – as analyzed by Allison Squires of the Dachis Group. 

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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Search spend up on last year as CPCs decrease

Search spend and ROI continued to grow in the US and UK in Q2, according to new statistics from Adobe.

The Q2 2012 Global Digital Advertising Update shows that digital marketers are continuing to invest in search and are benefitting from falling CPCs (cost per click) on both Google and Bing/Yahoo.

The report also shows that conversions rates on tablets are 20% higher than PC while smartphones lag some way behind.

It also appears that marketers are getting to grips with Facebook advertising, as statistics show that engagement with brand posts is up 84% year-on-year (YoY).


For gaming companies, HTML5 is not ready

Of the few markets in which Flash is still relevant, gaming is perhaps the largest. Despite the fact that Adobe seems intent on killing Flash, for many game developers, Flash is still a necessity.

The big question, of course, is for how long? There's a lot of excitement about HTML5, and some game developers have actually been experimenting with HTML5 game development.


One tablet generates as many website visits as four smartphones

One tablet generates as many website visits as four smartphones, according to data from Adobe's Digital Index Report.

By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet.

However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets.

The report highlights that from 2010 through to 2011 there were 5.3 times more smartphones shipped across North America and Western Europe compared to tablets.


Adobe takes CS6 into the cloud with Creative Cloud

Software is a multi-billion dollar industry but that doesn't mean it hasn't changed dramatically in the past several years. From the rise of the app store to software-as-a-service, how software is bought and sold has been evolving rapidly.

That creates both opportunity and challenges for software's biggest players.


Adobe: UK mobile search spend up 250% in Q1

Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe.

Mobile now accounts for 11% of all UK search spend compared to 8% in the US.

Of this, tablets alone accounted for 4.25% of UK search spend.

But despite this boom, Adobe’s Global Digital Advertising Update shows that overall search spend only increased by 2% in the UK compared to 16% in the US.

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Is Adobe trying to kill Flash with premium features?

For many, Flash is the bane of the web and its death will be a cause for celebration.

A more balanced perspective is that Flash was at one point incredibly useful, but like many useful things, it was overused and abused and will increasingly have less and less utility as newer and better web technologies let us achieve things we once had to turn to Flash for.


Adobe aims to make mobile web development easier with Shadow

While the native versus mobile web apps debate continues to rage, one thing is for sure: mobile browsers are going to get a lot more capable, and that means there will be more development of mobile web apps.

Developers of mobile web apps will face numerous challenges, from performance to monetization. But one challenge stands out perhaps more than the rest: building an app that functions and looks good across multiple devices.

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