{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Adoption

Global stats: Why youngsters are more likely to be disconnected from the web

This month, the Demographics and Technology Adoption part of our Internet Statistics Compendium saw some interesting additions in regards to who around the globe can access online services easily and who are faced with the most barriers.

For me the most intriguing figures came from McKinsey’s recent report Offline and falling behind: Barriers to Internet adoption and Ofcom’s latest research Children and Parents: Media Use and Attitudes Report 2014.

Both had some insight into how young people are getting online (or not), and they are especially fascinating to take a look at side by side.


Why search and email are still more important than social

When it comes to digital marketing channels, social media seems to capture more of the spotlight than search and email.

Yes, less is spent on social, but social is far more exciting, which explains why marketers love talking and writing about social.

Few dispute the importance of social media today, but a Pew Internet survey conducted in May 2011 and released yesterday is a reminder of why marketers shouldn't let social become too big a distraction.