Posts tagged with Adsafe

Crimtan first to sign up to AdSafe's content verification in UK

Advertising network Crimtan has become the first to commit to using AdSafe's content verification and ad blocking tools across all campaigns in the UK.

US-based AdSafe's Content Rating System evaluates the content of individual web pages, giving them a 'brand safety' score based on a range of data sources that include semantic filters, human scoring and image analysis.

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Report: Retail advertisers at most risk for ad waste in Q4

Money burningWith just 10 shopping days left before Christmas, there are millions (if not billions) of display ad impressions waiting to be served to online shoppers. A new report shows retailers behind these campaigns may be losing money because their ads aren’t properly geo-targeted.

Retailers are also more at risk of their ads running against brand-unfriendly content than other market segments in Q4. With performance like this, it’s no wonder the ad trafficking and targeting intermediaries are working together to develop better performance standards.

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