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You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries.
See the SEC filing here. So, what does that mean for marketers?
Google has launched a free tool for AdSense publishers that provides content recommendations.
Amazon may be the world's online consumer retail giant, but don't let that fool you: the company isn't content with being the Walmart of the web.
Already, Amazon has become a leading player in the cloud computing space, and in 2013, it's coming to Madison Avenue, perhaps in a big way.
How Facebook will make the type of money it needs to make to satisfy Wall Street is yet to be determined, but one thing is certain: if Facebook is going to make the type of money it needs to make to satisfy Wall Street, mobile will have to be a big part of it.
Facebook's mobile usage has skyrocketed in the past year, and the common wisdom is that Facebook will have to find a way to monetize its users on mobile. But capitalizing on the mobile opportunity may not fully require Facebook to monetize them directly.
When it comes to the former, Google may be considering an interesting approach: penalize pages that it believes have too many ads.
Following on from our previous post on horrifying display ad placements, I've been looking for examples of when Google Ads go wrong.
So here's a list of 15 Google Ads (PPC and AdSense) which are either badly written, completely irrelevant, poorly placed, or just plain funny...
Google is giving tutorials on how best to use the DoubleClick Ad Planner in a move to increase AdWords advertisers use of the content network.
The launch of Google's latest video tutorial may seem to be a push for increased spending on the content network, but additional help with targeting the right audience through this tool could prove valuable to both parties.
AdSense is one of the widely-used monetization tools amongst digital publishers, especially those of the smaller variety. Yet publishers have no idea what portion of the advertising revenue their sites generate is being shared with them by Google. Until now.
Yesterday, in a move that has been discussed and anticipated for some time, Google has finally shared the AdSense revenue share with publishers.
And the list of markets Yahoo gets out of continues to grow. Yahoo's latest shuttering: its AdSense-like ad network, Yahoo Publisher Network (YPN).
Google AdSense pays out over $1bn in revenue every quarter of the year to publishers. For many of these publishers, especially smaller ones, AdSense is a primary source of revenue.
Yet there's something interesting about AdSense: publishers don't know the exact percentage they're being paid by Google for ad revenue their sites generate.
Google remains synonymous with search, but we all know that there’s so much more to it than that.
Most internet professionals use Google’s apps and services to help power their businesses. It’s pretty much unheard of for a website owner to be unfamiliar with Google Adwords, Gmail, Google Analytics, Google Webmaster Tools, much less to avoid using any of these products.
The trouble is, as good as they are, there is always scope for improvement. So here are my five wishes for improvements to Google’s existing product set. Admittedly they are not the most ambitious of requests: they’re simply tweaks that I think Google can introduce quickly, perhaps with the exception of the first one…
All eyes were on Google yesterday afternoon when the search engine giant reported its earnings for the second quarter. Because of its position, Google has served as a sort of proxy for gauging the global recession's effects on the internet economy.
Based on Google's results, there's good news and bad news. The good news: things could be far worse. The bad news: things could be far better.