tag:econsultancy.com,2008:/blog/tags/adtech Posts tagged with "adtech" from the Econsultancy blog 2018-08-06T10:36:00+01:00 tag:econsultancy.com,2008:BlogPost/70239 2018-08-06T10:36:00+01:00 2018-08-06T10:36:00+01:00 A day in the life of... COO of a search-based targeting company Ben Davis <p><strong>Johann Hermann, COO at Nano Interactive, says his favourite tool is his brain and in an ideal world his next job will be building boats by hand.</strong></p> <p>Find out what else Johann has to say about his role at the search-based targeting company...</p><p><a href="https://econsultancy.com/blog/70239-a-day-in-the-life-of-coo-of-a-search-based-targeting-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70127 2018-06-26T10:22:35+01:00 2018-06-26T10:22:35+01:00 Three big themes from Cannes Lions (that aren’t rosé wine or yachts) Ruth Mortimer <p><strong>Brands and agencies focused on issues about machine learning, people and consolidation at the event held last week in the south of France.</strong></p> <p>Here's a roundup...</p><p><a href="https://econsultancy.com/blog/70127-three-big-themes-from-cannes-lions-that-aren-t-rose-wine-or-yachts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70107 2018-06-25T13:15:50+01:00 2018-06-25T13:15:50+01:00 What is a consent management platform, and are they needed? Rebecca Sentance <p><strong>In the lead-up to the implementation of the <a href="https://econsultancy.com/gdprsurvivalpack">GDPR</a> on 25<sup>th</sup> May 2018, you might have noticed a new piece of technology cropping up in the adtech ecosystem: the consent management platform (CMP).</strong></p> <p>Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website.</p><p><a href="https://econsultancy.com/blog/70107-what-is-a-consent-management-platform-and-are-they-needed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69810 2018-04-09T08:33:37+01:00 2018-04-09T08:33:37+01:00 A day in the life of... a product marketer Ben Davis <p><strong>Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).</strong></p> <p>What's it like to be a product marketer? Let's find out...</p><p><a href="https://econsultancy.com/blog/69810-a-day-in-the-life-of-a-product-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69848 2018-03-26T09:30:00+01:00 2018-03-26T09:30:00+01:00 A day in the life of... Principal Sales Engineer at OpenX Ben Davis <p><strong>The wonderful world of adtech is our domain this week, as we catch up with John Tyler Grant, Principal Sales Engineer at OpenX.</strong></p> <p>Here's what John had to say about his role, the industry, and what adtech wannabes need to do to succeed...</p><p><a href="https://econsultancy.com/blog/69848-a-day-in-the-life-of-principal-sales-engineer-at-openx/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69428 2017-10-16T09:55:54+01:00 2017-10-16T09:55:54+01:00 A day in the life of... product director at Media iQ Ben Davis <p><strong>John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.</strong></p> <p>Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.</p><p><a href="https://econsultancy.com/blog/69428-a-day-in-the-life-of-product-director-at-media-iq/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69352 2017-08-21T10:12:02+01:00 2017-08-21T10:12:02+01:00 A day in the life of... CTO at Adimo, an add-to-basket digital marketing company Ben Davis <p><strong>Adimo, according to its website, gives FMCG shoppers a one-click way to buy from any form of marketing.</strong></p> <p>We caught up with co-founder and CTO Colin Brown, for this week's 'day in the life' feature. Before we start, remember you can look for new opportunities yourself on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>, or test your skills with our <a href="https://www.econsultancy.com/training/marketing-readiness">Modern Marketer quiz</a>.</p><p><a href="https://econsultancy.com/blog/69352-a-day-in-the-life-of-cto-at-adimo-an-add-to-basket-digital-marketing-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69085 2017-05-17T14:07:00+01:00 2017-05-17T14:07:00+01:00 Forget the headlines, ad tech’s best days lie ahead Dale Lovell <p dir="ltr"><strong>With recent, damaging claims that certain programmatic ads have had a role in unexpectedly <a href="http://www.bbc.co.uk/news/business-39325916">helping to promote hate speech</a>, and even worse, to fund terrorism, ad tech’s reputation has taken a real battering in the last few months.  </strong></p><p><a href="https://econsultancy.com/blog/69085-forget-the-headlines-ad-tech-s-best-days-lie-ahead/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69040 2017-05-02T10:32:00+01:00 2017-05-02T10:32:00+01:00 A day in the life of... VP product strategy of an ad tech platform Ben Davis <p><strong>Tej Rekhi is VP of product strategy at wayve, a SAAS ad platform. We spoke to him to find out how he navigates the complex world of ad tech.</strong></p> <p>As ever, if you're looking for new opportunities yourself, check out the <a href="https://jobs.econsultancy.com/">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69040-a-day-in-the-life-of-vp-product-strategy-of-an-ad-tech-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68952 2017-04-04T13:10:00+01:00 2017-04-04T13:10:00+01:00 A recipe for the MarTech Layer Cake Chris O'Hara <p><strong>Today’s “marketing stack” really consists of three individual layers.</strong></p> <p>Data management contains all of the “pipes” used to connect people and identity together; orchestration ties all the execution systems together to reach customers at the right time and channel; and AI is the brains behind the stack. </p><p><a href="https://econsultancy.com/blog/68952-a-recipe-for-the-martech-layer-cake/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68460 2016-11-03T14:17:00+00:00 2016-11-03T14:17:00+00:00 Are retailers compromising site performance in pursuit of ad dollars? Patricio Robles <p><strong>Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.</strong></p> <p>But as they do so, they run the risk of bloating their sites and harming user experience.</p><p><a href="https://econsultancy.com/blog/68460-are-retailers-compromising-site-performance-in-pursuit-of-ad-dollars/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68323 2016-09-26T14:33:00+01:00 2016-09-26T14:33:00+01:00 Getting started with programmatic? Here are some tips from the experts Seán Donnelly <p><strong>Last week we hosted <a href="https://econsultancy.com/events/get-with-the-programmatic-2016/">Get With The Programmatic 2016</a> (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.</strong></p> <p>A key theme that came up several times throughout the day was what marketers require to get started.</p><p><a href="https://econsultancy.com/blog/68323-getting-started-with-programmatic-here-are-some-tips-from-the-experts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68254 2016-09-22T12:17:10+01:00 2016-09-22T12:17:10+01:00 The customer experience revolution requires advertising with purpose Ben Davis <p><strong>Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.</strong></p> <p>The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.</p><p><a href="https://econsultancy.com/blog/68254-the-customer-experience-revolution-requires-advertising-with-purpose/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67438 2016-01-28T10:53:00+00:00 2016-01-28T10:53:00+00:00 What will impact Martech & Ad Tech trends in 2016? Glen Hartman <p><strong>The union between marketing technology and advertising technology is strengthening, like it or not. </strong></p> <p>I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. </p><p><a href="https://econsultancy.com/blog/67438-what-will-impact-martech-ad-tech-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>