Posts tagged with Adtech

john goulding

A day in the life of... product director at Media iQ

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.

Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.

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A day in the life of... CTO at Adimo, an add-to-basket digital marketing company

Adimo, according to its website, gives FMCG shoppers a one-click way to buy from any form of marketing.

We caught up with co-founder and CTO Colin Brown, for this week's 'day in the life' feature. Before we start, remember you can look for new opportunities yourself on the Econsultancy jobs board, or test your skills with our Modern Marketer quiz.

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Forget the headlines, ad tech’s best days lie ahead

With recent, damaging claims that certain programmatic ads have had a role in unexpectedly helping to promote hate speech, and even worse, to fund terrorism, ad tech’s reputation has taken a real battering in the last few months.  

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tej rekhi

A day in the life of... VP product strategy of an ad tech platform

Tej Rekhi is VP of product strategy at wayve, a SAAS ad platform. We spoke to him to find out how he navigates the complex world of ad tech.

As ever, if you're looking for new opportunities yourself, check out the Econsultancy jobs board.

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A recipe for the MarTech Layer Cake

Today’s “marketing stack” really consists of three individual layers.

Data management contains all of the “pipes” used to connect people and identity together; orchestration ties all the execution systems together to reach customers at the right time and channel; and AI is the brains behind the stack. 

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Are retailers compromising site performance in pursuit of ad dollars?

Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.

But as they do so, they run the risk of bloating their sites and harming user experience.

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Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

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The customer experience revolution requires advertising with purpose

Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.

The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.

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What will impact Martech & Ad Tech trends in 2016?

The union between marketing technology and advertising technology is strengthening, like it or not.

I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. 

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