Posts tagged with Advanced Segmentation

Traffic segmentation: humble or sliced, which pie are you having?

pieOK so the idea of segmenting your customers and prospects isn't breaking news. What would make for some interesting headlines would be the percentage of businesses using segmentation effectively.

With this in mind, and with the continued increase in knowledge based content around social media and the importance to businesses being published online, I've taken a step back.

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Pattern Recognition with Google Analytics

These are some of the techniques I use for Advanced Segmentation in Google Analytics to spot weaknesses and opportunities to get better results from sites I analyse. Which techniques do you use?

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